Hybrid tea rose

53-013-1
53-013-2

Velvet Fragrance®

Hybrid tea rose

FRYperdee – Gareth Fryer

Velvety, deep crimson shade. - hybrid tea rose - very strongly scented, long-lasting fragrance rose - sweet, spicy

– Intense, long‑lasting Damask‑style fragrance
– Large, velvety dark crimson exhibition blooms
– Reliable repeat flowering with abundant second flush
– Upright, bushy habit with dense glossy foliage
– Good winter hardiness and solid disease resistance
Special feature: Multi‑award winning rose, including fragrance prizes and RHS Award of Garden Merit.
A choice true to the garden – Built on experience
Velvet Fragrance®
darinaROSE® ORIGINAL 2-litre own-root potted rose
23,10 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
3.5 (5540)
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VELVET FRAGRANCE® – crimson-red hybrid tea rose – Fryer

Sink into the romantic mood of VELVET FRAGRANCE®, a classically shaped hybrid tea rose whose velvety, crimson blooms and intense Damask scent bring a cosy, afternoon-tea atmosphere to even the smallest family garden. This tall, upright bush produces long-stemmed, high‑centred flowers ideal for cutting, while its copper‑green foliage adds structure to cottage-style borders in changeable British weather with brisk winds and frequent rain. As an own‑root plant it offers reassuring longevity, regenerating steadily after pruning and maintaining stable ornamental value without complicated routines. The richly perfumed flowers repeat well from summer into autumn, giving reliable colour and fragrance for years, whether you grow it as a specimen or within a mixed hedge. A 2‑litre pharmaROSA® ORIGINAL pot is easy to handle and plant throughout the season, settling quickly into clay or chalk soils when drainage is improved, and rewarding even time‑pressed gardeners with impact that builds naturally – roots in the first year, stronger shoots in the second, and a full, storybook display by the third, perfect for relaxed garden evenings.


Usage options

Target areaReasoning
Feature rose by the terrace The tall, upright habit and long-stemmed, exhibition-style blooms create a refined focal point near seating, where the intense, sweet-spicy fragrance can be fully appreciated in sheltered evening spots; ideal for the fragrance-loving homeowner.
Cottage-style mixed border Velvety crimson flowers and copper-green foliage weave beautifully among perennials like cranesbill and lavender, giving classic cottage charm with reliable repeat flowering from summer into autumn for the traditional-border gardener.
Cutting garden row High-centred, pointed buds on strong stems are excellent for vases and arrangements, offering a steady supply of richly scented blooms so you can bring that afternoon-tea atmosphere indoors; perfect for the home-cut-flowers enthusiast.
Specimen in a large container In a 40–50 litre pot with good drainage, its vertical, bushy habit and dense foliage provide a romantic accent on patios or balconies, while own-root vigour helps long-term performance for the space-conscious city gardener.
Small front garden statement Planted as a single specimen near the front path, the combination of deep crimson colour, classic hybrid tea form and award-winning fragrance offers strong visual and sensory impact with just one rose for the busy front-garden owner.
Traditional rose hedge line At 55 cm spacing, its upright habit and repeat flowering form a loose, romantic hedge that guides views and scents garden paths, while own-root endurance supports a long-lived planting for the structure-seeking family planner.
Border anchor in exposed gardens The robust bushy frame and dense foliage anchor planting in breezier sites, coping with typical British rain and wind when soil is improved for drainage, supporting long-term shape and colour for the coastal-edge gardener.
Kitchen-garden companion row Grown beside herbs and vegetables, its strong Damask fragrance and repeat crimson blooms add romance to productive plots, with own-root plants steadily filling out over successive seasons for the relaxed kitchen-garden keeper.

Styling ideas

  • Victorian-terrace – Position VELVET FRAGRANCE® by a small bistro set, underplanted with lavender and scented cranesbill for a front-garden parlour feel – suited to period-home owners wanting everyday romance.
  • Cottage-ribbon – Run a loose line of plants along a path, interspersed with catmint and foxgloves to soften edges and highlight its tall cut-flower form – for lovers of informal English-country style.
  • Patio-centrepiece – Grow a single plant in a 50 litre clay pot, with trailing thyme at the rim, to enjoy fragrance and colour close to the back door – ideal for balcony or courtyard gardeners.
  • Kitchen-companion – Place a short row at the boundary of the vegetable patch, flanked by rosemary and chives, to link productive beds with ornamental charm – aimed at kitchen-garden enthusiasts.
  • Evening-arbour – Set one or two bushes near a bench or light pergola, paired with honeysuckle and soft grasses, to create a scented retreat for dusk tea – perfect for families seeking a cosy retreat.

Technical cultivar profile
ParameterData
Name and registration VELVET FRAGRANCE® – crimson-red hybrid tea rose; registered as FRYperdee, ARS exhibition name Velvet Fragrance; hybrid tea group, commercial type hybrid tea rose.
Origin and breeding Bred by Gareth Fryer, Fryer’s Roses Nursery, Cheshire, UK, before 1984; parentage ‘Deep Secret’ × ‘Fragrant Cloud’; introduced and registered in 1984 in the United Kingdom.
Awards and recognition RNRS Trial Ground Certificate (1987); RNRS Edland Medal for fragrance (1987); Genoa International Rose Competition Bronze medal and fragrance award (1989); Baden‑Baden Duftpreis (1990); RHS Award of Garden Merit.
Growth and structural characteristics Upright, bushy hybrid tea reaching 130–170 cm in height and 75–105 cm spread; dense, slightly glossy copper-green foliage; moderately thorny stems; self-cleaning weak, so deadheading is recommended.
Flower morphology Large, double, high-centred, pointed-budded blooms with 26–39 petals; classic exhibition hybrid tea form; solitary flowers ideal for cutting; repeats well with an abundant second flush after the main early-summer flowering.
Colour data and phenology Velvety deep crimson-red overall; buds dark crimson; newly opened blooms deep purple-toned; dark ruby-red before fading; almost black petal edges; lightens slightly in strong sun, remaining deepest in cooler conditions.
Fragrance and aroma Very strongly scented variety with long-lasting, sweet and spicy Damask character; flowers are semi- to fully double and primarily ornamental, moderately attractive to pollinating insects due to only partly accessible stamens.
Hip characteristics Rose hips form only sparsely because of the filled blooms; when present they are small, 12–16 mm, egg-shaped, red hips, adding occasional late-season interest without strongly affecting overall garden performance.
Resistance and winter hardiness Hardy to about −21 to −18 °C (RHS H7, Swedish zone 3, USDA 6b); good resistance to powdery mildew and rust, moderate against black spot; tolerates summer heat with regular watering in drier periods.
Horticultural recommendations Best in sunny sites with well-drained clay or chalk soils; plant 65 cm apart in masses, 55 cm in hedges, 100 cm as specimen; medium maintenance, with routine feeding, watering and occasional plant-protection treatments.

VELVET FRAGRANCE® offers award-winning scent, romantic crimson blooms and dependable repeat flowering on a long-lived own-root plant, making it a refined yet practical choice for your garden enjoyment.

Detailed product attributes

Product Identification Data

Product Name: VELVET FRAGRANCE® – crimson-red hybrid tea rose - Fryer
Product Type: darinaROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:29.05.2025
Cultivar Quality Rating: premium silver
Item Number: [1180] 53-013 (14.02.2026) darinarose.co.uk

Name and Registration

Meaning of Cultivar Name: The name "Velvet Fragrance" means "velvety fragrance", referring to the dark velvety petal surface and the intense Damask fragrance.
Cultivar Synonym: Velours Parfum®
Original Trade Name: Velvet Fragrance®
Current Trade Name: Velvet Fragrance® Hybrid tea rose FRYperdee
Rose Group: Hybrid Tea
Commercial Type: hybrid tea rose
Commercial Group: Hybrid tea rose
Exhibition Category: cut flower; exhibition hybrid tea
Collection: Hybrid tea rose

Origin and Breeding

Initial Distributor: Fryer’s Roses (United Kingdom)
Breeder: Gareth Fryer
Breeding Company / Institution: Fryer’s Roses Nursery (Cheshire, UK)
Breeding Year: United Kingdom, before 1984
Parentage: 'Deep Secret' (1977) × 'Fragrant Cloud' (1963)

Awards and Honours

Horticultural Ratings and Recommendations: RHS Award of Garden Merit (assessed after AG trials)
Competition and Show Awards: RNRS Trial Ground – Certificate (1987); RNRS Edland Medal – fragrance award (1987); Genoa International Rose Competition – Bronze medal, fragrance award (1989); Baden‑Baden Duftpreis – fragrance award (1990); RHS Award of Garden Merit (assessed after AG t

Growth and Structural Characteristics

Height: 4.3-5.6ft (130-170 cm)
Spread: 2.5-3.4ft (75-105 cm)
Growth Habit: upright (bushy)
Foliage: The variety has dense foliage, with leaves that have a slightly glossy surface and a copper‑green hue.
Prickliness: moderately thorny
Self-Cleaning Description: Spent flowers often remain on the plant and require deadheading.
Self-Cleaning Intensity: Self-cleaning: weak

Flower Morphology

Petal Count: 26-39
Flower Fullness: double flowered
Flower Shape: high-centred, pointed-budded (cut-rose type)
Flower Size: L (2,75-3,95 in)
Inflorescence Type: solitary
Colour Code: ARS code: DR RHS code: 187A (outer), 60B (inner)
Repeat Flowering: It repeats well, producing an abundant second flowering.

Colour Data and Phenology

Colour: crimson-red
Flower Colour Description: Velvety, deep crimson shade.
Closed Bud: Dark, velvety crimson-red surface.
Newly Opened Flower: Full, silky-lustrous deep purple petals.
Full Bloom: Intense, velvety dark red with almost black shading at the petal edges.
Before Fading: Dark ruby red with a slightly muted centre.
Colour Fading Description: In strong sunlight it lightens slightly, while in cool conditions it remains deep red.

Fragrance and Aroma

Fragrance Strength: very strongly scented, long-lasting fragrance rose
Fragrance Character: sweet, spicy
Pollinator Attraction: Semi-double (13–25 petals) flowers, where the semi-double form and only partially accessible stamens limit nectar and pollen access, moderately attract pollinators.
Pollinator-Friendly Rating: Double-flowered variety, moderately attractive to pollinators, therefore partially pollinator-friendly and primarily ornamental

Hip Characteristics

Hip Shape: egg-shaped
Hip Colour: red
Hip Comment: Rose hip formation is expected to be scarce due to the semi‑double flowers; occasionally an ovoid, red rose hip 12–16 mm in diameter may develop.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Tolerates heat well and requires regular watering during dry periods.
Disease Resistance: moderate
  • powdery mildew – resistant
  • black spot – moderate
  • rust – resistant

Horticultural Recommendations

Recommended Planting Distance: 65 cm for mass planting, 55 cm for hedging, 100 cm as a solitary specimen
Planting Density: in square planting 2,5 plants/m², in hexagonal arrangement 2,9 plants/m²
Partial Shade Tolerance: Preferably in a sunny location
Maintenance Requirement: Maintenance requirement medium; occasionally requires plant protection treatments.
Primary Uses: border, cut flower, specimen

Comments

Strengths: A choice true to the garden – Built on experience
Companion Plants: Geranium macrorrhizum - scented cranesbill Lavandula angustifolia - lavender Lonicera nitida ‘Maigrün’ - groundcover honeysuckle
Comment: -
VELVET FRAGRANCE® – crimson-red hybrid tea rose - Fryer
Velvety, deep crimson shade. - hybrid tea rose - very strongly scented, long-lasting fragrance rose - sweet, spicy
The rose webshop. - hybrid tea rose - Velvet Fragrance® - crimson-red - (4.3-5.6ft (130-170 cm))
Inflorescence: solitary Height: 4.3-5.6ft (130-170 cm) Flower shape: high-centred, pointed-budded (cut-rose type) Winter hardiness: 6b crimson-red - Fryer’s Roses (United Kingdom) hybrid tea rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 4.3-5.6ft (130-170 cm) Height: 4.3-5.6ft (130-170 cm) - Flower fullness: double flowered Velvet Fragrance® - Roses in the garden | darinaROSE® Original - premium silver Gareth Fryer

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question: What do I want to use the rose for?
Flower? - Location? - Cover? - Fragrance? - Height? - Breeder? - Rose hips?

Rose purchase information
Methods of payment - Delivery charges - Delivery - Complaints handling

Care guide

Our product is a rose grown with pharmaROSA®’s unique cultivation technology!

2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Crop overview: several varieties and growth stages in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.
Balance: mature plant with root system and shoots in harmony with each other.

Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.

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Product types

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.