The petals are a vivid orange-red to red shade with strong, rich colour depth. - flowerbed shrub rose - very weak, scent noticeable only at close range rose - classic, rosy character
– Compact, bushy habit for neat bedding designs.
– Abundant repeat flowering through the season.
– Fiery orange-red blooms with warm shimmer.
– Dense, glossy dark foliage for strong contrast.
– Pollinator-friendly, bee-attracting open flowers.
– Special feature: Forms decorative orange-red hips after flowering.
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
4.5(6796)
PROMENADE® – fiery red bedding shrub rose - Travers
Under a cottage arbour or beside a kitchen-garden path, PROMENADE® brings a low, bushy sea of fiery blooms that feel instantly at home in a family garden, even where strong breezes and damp weather often sweep in from the coast. Its compact, patio-friendly habit and dense, glossy foliage give reliable structure without dominating smaller spaces, while the clouds of clustered semi-double flowers repeat generously through the season. This own-root shrub is bred for grounded longevity: if winter or pruning ever knock it back, it quietly regrows from its own wood instead of failing on a graft, supporting a natural rhythm of regeneration and stable ornamental value. You can expect a gentle development arc – rooting in the first year, stronger shoots in the second, then a fully woven tapestry of colour and shape by the third – with little more than basic care and seasonal trimming. Ideal for informal borders and low hedges, its remontant flowering and subtly rosy fragrance suit relaxed afternoon-tea corners, while the open, pollen-rich blooms invite bees, weaving wildlife interest into a romantic, storybook setting.
Promenade® with semi-double flowers and an open centre.
Promenade® shows its uniformly fiery red flowers in full bloom.
Promenade® shows dense, glossy dark green foliage.
Usage options
Target area
Reasoning
Front-of-border colour band in a family cottage garden
The compact, slightly spreading habit forms a neat, low edging of fiery orange-red to salmon-pink tones that frame paths and lawns without blocking views, keeping a small family garden feeling open yet cosy for busy homeowners
Mixed flowerbed with perennials in heavy, moisture-retentive soil
Its bushy root system anchors well and copes with cool, wet spells if planted in a slightly raised bed with added grit, while own-root resilience allows it to recover steadily after any waterlogging setbacks for beginner gardeners
Informal low hedge along a kitchen-garden or allotment path
Regular clusters of semi-double blooms and dense foliage create a soft, low boundary that guides movement without feeling formal, giving a traditional cottage look that still needs only simple winter shaping for cottage-style lovers
Patio edge or near-terrace planting for afternoon seating areas
The modest 30–50 cm height sits comfortably beside seating, providing repeated flushes of warm-toned flowers and a gentle rosy scent at close range, without shading tables or needing complex pruning for tea-time gardeners
Bee-friendly strip in a small family wildlife corner
Semi-double, open-centred blooms offer easy pollen access for bees and other beneficial insects over several waves of flowering, allowing a colourful yet practical wildlife contribution in tight spaces for eco-conscious families
Urban front garden with exposure to wind and traffic
The low, dense structure and moderate prickliness create a hardy, space-efficient planting that stands up to wind, while own-root plants rebuild from the base if ever cut back hard, giving long-term value for city householders
Large decorative container on a sunny terrace or balcony
In a 40–50 litre pot with good drainage, its compact spread and repeat flowering give a season-long focal point, and if the top growth ever suffers, the own-root base can re-sprout reliably, easing long-term upkeep for container gardeners
Mass bedding in parks, slopes or communal green spaces
Close planting creates a continuous carpet of colour that reads well from a distance, and although regular protection is needed against disease, the simple low pruning and robust root system make replacement and renewal straightforward for public-space planners
Styling ideas
Kitchen-border ribbon – Run PROMENADE® in a loose row with Alchemilla mollis and soft herbs to edge vegetable plots in a traditional cottage style – ideal for kitchen-garden enthusiasts
Storybook path – Flank a gravel path with repeating clumps, backed by low box or yew, to create a romantic walk lined with fiery blooms – perfect for nostalgic romantics
Bee terrace – Plant in a large terracotta pot with trailing thyme and lavender to extend nectar offerings through summer – suited to wildlife-focused balcony owners
Front-garden welcome – Combine with Gypsophila repens and small ornamental grasses for a soft, airy frontage that feels inviting yet easy to look after – great for busy young families
Park-slope tapestry – Mass-plant on a gentle bank, weaving in cypress spurge for contrasting foliage and extended season interest – aimed at community garden organisers
Technical cultivar profile
Parameter
Data
Name and registration
Promenade® Bedding rose TRAgiheid, bed rose group shrub for flowerbeds and borders; registered cultivar name TRAgiheid, patio/shrub type used mainly as a compact bedding rose.
Origin and breeding
Bred by Christophe Travers, Pépinières Travers, France; breeding year 2011, with parentage not recorded; developed as a compact, colourful landscaping shrub for European garden and urban plantings.
Growth and structural characteristics
Low, bushy, slightly spreading shrub, 30–50 cm high and 45–75 cm wide; dense dark green glossy foliage and moderate prickles offer good ground coverage and soft structure in beds and low hedges.
Flower morphology
Small semi-double flowers, 0.5–1.5 inch diameter, flat and cluster-flowered; 13–20 petals per bloom with remontant habit, giving several rich, colourful flushes through the main growing season.
Colour data and phenology
Vivid orange-red to fiery red flowers (RHS 46A outer, 45A inner); bright scarlet buds open to warm orange-red, fading through coral red to salmon-pink while retaining a noticeable sheen and overall colour impact.
Fragrance and aroma
Fragrance of classic rosy character but very weak; scent is detectable only when close to the blooms, adding a discreet note that does not dominate seating areas or compete with strongly scented companions.
Hip characteristics
Produces small quantities of decorative spherical hips, orange-red, about 6–10 mm diameter; hips extend seasonal interest into autumn, particularly when combined with complementary late-perennial plantings.
Resistance and winter hardiness
Very susceptible to black spot, powdery mildew and rust, so regular plant protection is required; reliably hardy to about −26 to −23 °C (RHS H7, Swedish zone 4, USDA 5b) in typical garden conditions.
Horticultural recommendations
Best in sunny to partially shaded beds, borders or slopes with good air movement; plant 35–65 cm apart, 5.7–6.5 plants/m² for massing; needs consistent disease control but only straightforward pruning each winter.
PROMENADE® Bedding rose TRAgiheid offers compact, repeat flowering colour, bee-friendly open blooms and long-term own-root resilience, making it a thoughtful choice for relaxed family gardens and cottage borders you will enjoy tending over time.
Detailed product attributes
Product Identification Data
Product Name:
PROMENADE® – fiery red bedding shrub rose - Travers
Product Type:
darinaROSE® ORIGINAL - 2-litre own-root potted rose
Pollinator Attraction:
Semi-double flowers open flat, with exposed stamens and accessible pollen that make this variety attractive to pollinating insects.
Pollinator-Friendly Rating:
Its semi-double, open-centred flowers with easily accessible stamens attract bees, therefore pollinator-friendly.
Our product is a rose grown with pharmaROSA®’s unique cultivation technology!
2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.
The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.
Crop overview: several varieties and growth stages in a short crop section.Shoot system: intensive growth of fresh basal shoots on a young plant.Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.Balance: mature plant with root system and shoots in harmony with each other.
Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.
Pages for private customers Garden roses for the family garden, with minimal care → ORIGINAL® Premium garden roses – instant impact, a truly showpiece garden → EXTRA® Pages for professionals and private customers Roses for public spaces – large areas, sustainable maintenance → NATURAL® Roses for projects – hedge and row planting, fast implementation → RAPID® For professional partners only Production – propagation material for garden roses, wholesale → NEONATAL®
Company details
PharmaRosa Ltd. Company registration number: 01-09-717479 VAT number: 13075314-2-43 Plant health registration no.: HU130721 Bank account (IBAN): HU85117631891388688400000000 BIC (SWIFT): OTPVHUHB Bank name: OTP Bank Nyrt.
