Historic rose

52-535-1
52-535-2

William Lobb

Heritage rose

- – Jean Laffay

Uniformly deep, purple-tinged violet shade that gradually mutes to a greyish-lilac over time. - historic, moss rose - strong, long-lasting scented rose - full-bodied, rich character

– Strong, long-lasting fragrance with rich depth
– Large, double, rosette blooms in clusters
– Striking crimson-purple to smoky lilac colour play
– Tall, upright shrub ideal for hedging or backdrop
– Proven performance: RHS Award of Garden Merit
Special feature: Hardy to USDA zone 4b, enduring cold winters with reliable vigour.
Season-spanning – Climate-conscious choice
William Lobb
darinaROSE® ORIGINAL 2-litre own-root potted rose
23,00 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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WILLIAM LOBB – deep purple historic moss rose - Laffay

Step into a romantic, storybook corner of the garden with ‘William Lobb’, a historic moss rose whose richly textured buds and deep violet blooms bring instant character to a cottage-style border. This tall, upright shrub creates a natural, slightly arching screen, ideal behind a kitchen-garden bed or framing a seating nook for afternoon tea. Once established, its robust root system helps it cope with blustery, damp British weather and heavier soils, even where wind and rain test plants in exposed gardens close to the sea. Though it flowers once, the generous clusters of large, rosette blooms provide a memorable early-summer spectacle, followed by occasional red–orange hips that extend seasonal interest. Strong, long-lasting fragrance adds a nostalgic ambience, while the own-root form supports steady longevity, reliable regrowth from the base, and a shrub that settles into its place for the long term.


Usage options

Target area Reasoning
Romantic cottage-garden backdrop The tall, upright, slightly arching habit and 150–230 cm height make ‘William Lobb’ an excellent backdrop for cottage-style borders, pairing beautifully with perennials and herbs while giving long-lived structure for traditional-family-garden buyers who love nostalgic planting for the family.
Feature shrub by seating or arbour Strong, full-bodied fragrance and large, rosette, deep purple flowers create a dramatic, once-a-year show that makes sitting beneath an arbour or by a bench feel like a special early-summer event for homeowners seeking a scented focal point near their patio.
Historic-rose collector’s specimen As an 1855 moss rose with an RHS Award of Garden Merit, this cultivar offers heritage value, textured mossy buds and distinctive colour changes that appeal to enthusiasts wanting a characterful, long-term specimen for their collection.
Loose flowering hedge in informal gardens Planted at 110 cm for hedging, the tall, prickly, moderately dense shrub creates a traditional, slightly wild-looking barrier that suits informal, storybook-style plots and helps define garden “rooms” for cottage-garden lovers who prefer softer, non-formal boundaries.
Mixed bed with kitchen-garden plants Its historic character and once-flowering habit pair naturally with vegetables, herbs and late-summer perennials, giving early-season height and romance before other crops peak, ideal for rural kitchen-garden owners wanting ornamental structure around their allotment.
Partial-shade corner needing height Suitable for partial shade, this rose copes where full sun is limited, such as north‑east facing boundaries, still delivering richly coloured blooms and scent for busy householders making the most of awkward corners near their home.
Coastal or weather-exposed family garden Once established on its own roots, the tall, firmly anchored shrub offers reassuring stability and seasonal presence, even where wind and frequent showers challenge less robust roses, supporting families in blustery areas close to the sea who value resilient planting.
Wildlife-friendly, low-intervention corner Where spent blooms are left on, occasional red–orange hips appear, adding colour and light wildlife interest into autumn; allowing some natural ageing suits gardeners who like a slightly wilder, relaxed corner away from the high‑maintenance lawn.

Styling ideas

  • Cottage-hedge frame – Create a loose hedge with plants at 110 cm intervals, underplanted with nepeta and hardy geraniums to soften the base – ideal for families wanting a traditional country-garden feel along paths or driveways.
  • Arbour showpiece – Position one or two shrubs beside a timber seat or rose arbour, weaving climbers above and letting ‘William Lobb’ provide fragrant, once‑a‑year drama – suited to homeowners who enjoy afternoon tea outdoors.
  • Kitchen-garden accent – Place as a tall focal shrub at the end of vegetable beds, backed by hazel hoops and flanked by herbs like sage and chives – perfect for rural kitchen gardeners who like ornament and utility side by side.
  • Collector’s corner – Group with other heritage roses and period perennials such as campanula and foxglove for a small historic-rose walk – attractive to enthusiasts curating a character-rich, storytelling planting scheme.
  • Shady-border lift – Use in a part‑shade border with ferns, Astrantia and white foxgloves so the smoky purple flowers glow against cool greens – suited to busy urban gardeners seeking impact where sunlight is limited.

Technical cultivar profile
Parameter Data
Name and registration Historic moss shrub rose marketed as William Lobb – deep purple historic moss rose - Laffay; ARS exhibition name ‘William Lobb’; unregistered cultivar widely treated as a classic heritage rose.
Origin and breeding Raised in France by Jean Laffay and introduced in 1855; a moss rose seedling believed to descend from ‘Gloire des Mousseux’, maintaining strong moss characteristics on buds and young stems.
Awards and recognition Holds the Royal Horticultural Society Award of Garden Merit (1993), indicating reliable garden performance, reasonable availability and distinctive ornamental value when grown in suitable conditions.
Growth and structural characteristics Upright, slightly arching shrub reaching 150–230 cm high and 100–160 cm wide, densely thorned with moderately dense, dark green, slightly glossy foliage; overall effect robust and architectural.
Flower morphology Large, double, rosette-shaped blooms, 26–39 petals, typically borne in clusters; not remontant, providing one main flowering period, followed by some natural ageing of blooms if not deadheaded.
Colour data and phenology Closed buds dark violet–purple; newly opened blooms deep crimson-purple with pink-lilac sheen; colour softens to smoky greyish-lilac, then silvery tones in strong sun; ARS m, RHS 61B outer, 60B inner.
Fragrance and aroma Strong, rich, full-bodied fragrance that lingers around the shrub in still air; classic old-rose character that enhances seating areas and cottage-style borders during the main flowering period.
Hip characteristics Occasionally forms ovoid rose hips, approximately 14–22 mm across, coloured red–orange (RHS 40A); hips extend interest into later season if some spent blooms are left in place.
Resistance and winter hardiness Very hardy shrub to about −32 to −29 °C (USDA 4b, RHS H7, Swedish zone 5); disease susceptibility medium for mildew and black spot, very susceptible to rust, benefits from regular monitoring.
Horticultural recommendations Best as specimen, bed or park shrub at 110–180 cm spacing; prefers well-drained soil, responds to winter pruning; maintain airflow and consider protective sprays where rust pressure is high.

‘William Lobb’ offers a tall, romantic historic presence, richly scented early-summer flowering and enduring structure, with own-root resilience supporting long-term garden value; consider it where you would enjoy a single, memorable flush each year.

Detailed product attributes

Product Identification Data

Product Name: WILLIAM LOBB – deep purple historic moss rose - Laffay
Product Type: darinaROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:26.09.2025
Cultivar Quality Rating: premium silver
Item Number: [362] 52-535 (14.02.2026) darinarose.co.uk

Name and Registration

Meaning of Cultivar Name: The name is a male given name.
Cultivar Synonym: Old Velvet Moss; Duchesse d’Istrie; Calico Moss; Bishop Pompallier
Original Trade Name: William Lobb
Current Trade Name: William Lobb Heritage rose Laffay
Rose Group: Moss
Commercial Type: historic, moss rose
Commercial Group: Historical rose
Exhibition Category: historic shrub rose
Collection: Heritage rose

Origin and Breeding

Initial Distributor: Jean Laffay (France)
Registration Year: unregistered variety
Breeder: Jean Laffay
Breeding Company / Institution: unknown / no data
Breeding Year: France, 1855
Parentage: moss rose - seedling; descendant of ‘Gloire des Mousseux’

Awards and Honours

Horticultural Ratings and Recommendations: RHS Award of Garden Merit (1993)
Competition and Show Awards: Royal Horticultural Society – Award of Garden Merit (1993)

Growth and Structural Characteristics

Height: 4.9-7.5ft (150-230 cm)
Spread: 3.3-5.2ft (100-160 cm)
Growth Habit: upright, slightly arching shrub
Foliage: The variety’s foliage is moderately dense. The leaves have a slightly glossy surface and a dark green shade (RHS 137A).
Prickliness: densely thorned
Self-Cleaning Description: Most spent blooms remain on the plant and require deadheading.
Self-Cleaning Intensity: Self-cleaning is weak.

Flower Morphology

Petal Count: 26-39
Flower Fullness: double-flowered
Flower Shape: rosette
Flower Size: L (2,75-3,95 in)
Inflorescence Type: cluster-flowered
Colour Code: ARS code: m RHS code: 61B (outer), 60B (inner)
Repeat Flowering: Not remontant, blooms once.

Colour Data and Phenology

Colour: crimson-purple
Flower Colour Description: Uniformly deep, purple-tinged violet shade that gradually mutes to a greyish-lilac over time.
Closed Bud: Petals in dark violet–purple tones.
Newly Opened Flower: Deep crimson-purple, the inner petals shimmer with a pink-lilac sheen.
Full Bloom: Crimson-tinged aubergine-lilac effect.
Before Fading: Smoky greyish-lilac, fading to a silvery tone at the centre.
Colour Fading Description: As the bloom opens the deep crimson‑purple mellows to a smoky, greyish‑lilac, and it may lighten more quickly in strong sunlight.

Fragrance and Aroma

Fragrance Strength: strong, long-lasting scented rose
Fragrance Character: full-bodied, rich character
Pollinator Attraction: Double (26–39 petals) flowers have limited attraction to pollinators as the double flower form reduces stamen accessibility.
Pollinator-Friendly Rating: Double, 26–39 petal flowers, pollinator-friendliness limited, primarily an ornamental variety

Hip Characteristics

Hip Shape: ovoid
Hip Colour: red-orange (RHS 40A)
Hip Comment: Occasionally produced, 14–22 mm in diameter, egg-shaped, red–orange (RHS 40A) rose hips.

Resistance and Hardiness

Hardiness (°C): -32–-29 °C
Heat and Drought Tolerance Description: On established plants, tolerates heat and moderate drought but not prolonged drought.
Disease Resistance: susceptible
  • powdery mildew – medium
  • black spot – medium
  • rust – very susceptible

Horticultural Recommendations

Recommended Planting Distance: for mass planting 120 cm, for hedging 110 cm, as a solitary specimen 180 cm
Planting Density: square planting 0,7 plants/m², hexagonal arrangement 0,8 plants/m²
Partial Shade Tolerance: suitable for partial shade
Maintenance Requirement: Maintenance requirement high; susceptible to diseases, requires regular plant protection.
Primary Uses: park, specimen, flower bed

Comments

Strengths: Season-spanning – Climate-conscious choice
Companion Plants: Anemone 'Fantasy Belle' - Windflower Echinacea 'Big Kahuna' - Coneflower Bupleurum rotundifolium ‘Garibaldi’ - Hare's‑ear
Comment: -
WILLIAM LOBB – deep purple historic moss rose - Laffay
Uniformly deep, purple-tinged violet shade that gradually mutes to a greyish-lilac over time. - historic, moss rose - strong, long-lasting scented rose - full-bodied, rich character
Online rose order - historic, moss rose - William Lobb - crimson-purple - (4.9-7.5ft (150-230 cm))
Inflorescence: cluster-flowered Height: 4.9-7.5ft (150-230 cm) Flower shape: rosette Winter hardiness: 6b crimson-purple - Jean Laffay (France) historic, moss rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 4.9-7.5ft (150-230 cm) Height: 4.9-7.5ft (150-230 cm) - Flower fullness: double-flowered William Lobb - Roses in the garden | darinaROSE® Original - premium silver Jean Laffay

We showcase the external appearance of the roses available for online purchase from our webshop.


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Information

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Let us ask ourselves the question: What do I want to use the rose for?
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Care guide

Our product is a rose grown with pharmaROSA®’s unique cultivation technology!

2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Crop overview: several varieties and growth stages in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.
Balance: mature plant with root system and shoots in harmony with each other.

Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.

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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.