Bedding rose

53-280-1
53-280-2

Ville d'Ettelbruck

Bedding rose

LENivill – Louis Lens

Vivid, rich blood‑red shade with a velvety, deep appearance. - flowerbed shrub rose - light, restrained-scented rose - delicate, light in character

– Rich, velvety dark‑red clusters all season
– Upright, dense shrub for beds and parks
– Reliable repeat flowering, even in summer
– Medium disease resistance, black spot resistant
– Decorative red hips if flowers left on
Special feature: Bronze medal winner at Baden‑Baden International Rose Competition 1982.
Long-lasting plant – Expert knowledge
Ville d'Ettelbruck
darinaROSE® ORIGINAL 2-litre own-root potted rose
20,20 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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VILLE D'ETTELBRUCK – dark red bedding shrub rose – Lens

Create a corner of afternoon romance with Ville d’Ettelbruck, a modern shrub rose that brings glowing, blood-red clusters to cottage-style borders and family gardens with reassuring reliability. This own-root, 2‑litre plant settles quickly, forming a stable, long-lived framework that shrugs off typical replanting worries and supports easy, low-stress maintenance. Its upright, bushy habit is ideal for modest front gardens or path-side beds where you want structure and colour without fuss, even when gardens face strong winds and need good anchoring in exposed, breezy positions. Summer displays arrive in generous flushes, followed by decorative hips if you prefer to skip deadheading for a more natural look. Over the seasons the plant matures steadily, with roots establishing first, then stronger shoots, and by the third year delivering its full ornamental impact. Medium disease resistance, especially to black spot, supports dependable health in humid British conditions, while its semi-double blooms offer accessible pollen for visiting bees, adding subtle wildlife value to your garden storybook setting.


Usage options

Target areaReasoning
Front-of-border in a cottage-style flower bed The upright yet bushy habit and medium height let Ville d’Ettelbruck sit comfortably towards the front or middle of a cottage border, giving a structured, traditional look. Repeat-flowering clusters keep colour near eye level through summer and early autumn, ideal for those seeking an easy romantic focal point for family-garden owners.
Low rose hedge along a path or drive Planted at 50–60 cm intervals, this variety forms a coherent, informal hedge with glossy dark foliage and plentiful blood-red blooms, guiding the eye and softly framing paths. Moderate prickliness helps define boundaries without being overly aggressive, suiting those wanting a manageable, classic hedge for busy homeowners.
Mixed planting with perennials in a small urban garden Its compact spread and upright structure leave room for herbs and perennials such as calamint and dwarf asters, creating a layered look in smaller plots. Medium maintenance and solid black spot resistance make it practical for city gardens where time and space are limited, appealing to urban-beginner gardeners.
Feature shrub near a seating area or arbour Repeated flushes of rich red flowers and light fragrance provide a gentle backdrop to outdoor seating without overwhelming close spaces. The semi-double flowers feel informal and relaxed, supporting the idea of afternoon tea beneath an arbour for those who favour cosy charm, perfect for cottage-style enthusiasts.
Mass planting in a front garden bed When planted in groups at the recommended density, Ville d’Ettelbruck creates a continuous carpet of colour, with coordinated height and habit giving a well-kept appearance with minimal shaping. This is ideal for homeowners wanting strong kerb appeal from a robust, long-lived planting, suiting practical-style buyers.
Naturalistic corner with hips left for autumn interest If deadheading is reduced later in the season, the plant forms small red hips that add texture and seasonal interest after flowering has eased. This extends visual value beyond summer without extra work, and offers gentle wildlife benefit, matching the needs of low-maintenance gardeners.
Own-root specimen for long-term planting in family gardens As an own-root shrub, conversion from graft to sucker is not a concern, and recovery from weather or pruning is generally more predictable. Over years, this supports a longer, steadier garden presence with fewer replacements, ideal for those planning perennial structure around a busy life, especially long-term planners.
Large patio container near kitchen or back door In a container of at least 40–50 litres with good drainage, this rose offers reliable colour close to the house where soil may be poor or paved. Regular watering during dry spells is usually sufficient, and its medium maintenance suits gardeners who prefer straightforward, contained tasks, especially time-pressed beginners.

Styling ideas

  • Storybook-border – Combine Ville d’Ettelbruck with calamint and dwarf Michaelmas daisies for a soft, romantic cottage edge that flowers from summer into autumn – ideal for traditional front-garden owners.
  • Red-avenue – Plant a low row along a drive or front path, underplanted with low herbs, to create a simple, repeat-flowering welcome – suited to families wanting impact without complex design.
  • Tea-corner – Place a pair in large containers flanking a bench or small arbour, where repeated clusters and light scent frame relaxed afternoon seating – perfect for those seeking a cosy retreat.
  • Kitchen-garden – Use as a backdrop to vegetable beds and herbs, where its neat habit and own-root resilience give reliable structure among productive planting – good for cottage-plot gardeners.
  • Village-square – Group several plants in a single bed for a park-style, massed effect that stays tidy with basic pruning and watering – suitable for homeowners who like an ordered, classic look.

Technical cultivar profile
ParameterData
Name and registration Ville d’Ettelbruck (LENivill), Modern Shrub, bed rose type; ARS exhibition name Ville d’Ettelbruck. Part of the Bedding rose collection and supplied here as an own-root, 2‑litre container-grown plant.
Origin and breeding Bred by Louis Lens in Belgium (1981) from ‘Satchmo’ × ‘Skyrocket’; introduced in 1983 by Lens Roses NV / Pépinières Louis Lens SA. A well-proven garden shrub rose with an established track record.
Awards and recognition Bronze medal at the Baden‑Baden International Rose Competition in 1982, reflecting strong ornamental value and garden performance tested under Central European conditions.
Growth and structural characteristics Upright, bushy shrub reaching around 110–150 cm in height with a 65–95 cm spread. Dense, glossy dark green foliage and moderate prickles; medium self-cleaning with some spent blooms persisting on the stems.
Flower morphology Semi-double, flat blooms of medium size (approx. 4–7 cm), typically produced in clusters. Petal count approximately 13–25 per flower, with good remontant behaviour and an abundant second flush later in the season.
Colour data and phenology Vivid dark red, blood-red tones (RHS 53A outer, 53B inner) with a velvety look. Buds are deep burgundy; colour may darken slightly then lighten in strong sun, giving a rich, lively effect through the flowering cycle.
Fragrance and aroma Light, delicate fragrance of restrained character, noticeable at close range but not overpowering. Semi-double flowers with exposed stamens offer partially pollinator-friendly value in mixed wildlife-conscious plantings.
Hip characteristics Produces small spherical red hips, around 8–12 mm in diameter, in moderate numbers when flowers are not deadheaded; adds discrete late-season interest and potential food for birds in informal plantings.
Resistance and winter hardiness Rated to approximately −21 to −18 °C (RHS H7, USDA 6b, Swedish Zone 3). Disease resistance overall medium, with good black spot resistance and moderate tolerance to powdery mildew and rust in typical UK climates.
Horticultural recommendations Best in a sunny position with reasonable soil; water during prolonged dry spells. Recommended spacing 50–60 cm in beds or hedges, 90 cm as a specimen. Suitable for flower beds, parks, urban greens and family gardens.

VILLE D'ETTELBRUCK offers reliable repeat flowering, a compact, hedge-friendly habit and long-term own-root resilience; consider it if you want lasting red colour with straightforward care.

Detailed product attributes

Product Identification Data

Product Name: VILLE D'ETTELBRUCK – dark red bedding shrub rose - Lens
Product Type: darinaROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:10.04.2025
Cultivar Quality Rating: premium bronze
Item Number: [1337] 53-280 (14.02.2026) darinarose.co.uk

Name and Registration

Meaning of Cultivar Name: The name is French and means the town of Ettelbruck.
Cultivar Synonym: Stadt Ettelbrück
Original Trade Name: Ville d’Ettelbruck
Current Trade Name: Ville d'Ettelbruck Bedding rose LENivill
Rose Group: Modern Shrub
Commercial Type: flowerbed shrub rose
Commercial Group: Bed rose
Exhibition Category: shrub rose
Collection: Bedding rose

Origin and Breeding

Registration Year: Data not available
Breeder: Louis Lens
Breeding Company / Institution: Lens Roses NV; Pépinières Louis Lens SA (Belgium)
Breeding Year: Belgium, 1981
Parentage: ‘Satchmo’ × ‘Skyrocket’

Awards and Honours

Competition and Show Awards: Baden‑Baden International Rose Competition – Bronze medal (1982)

Growth and Structural Characteristics

Height: 3.6-4.9ft (110-150 cm)
Spread: 2.1-3.1ft (65-95 cm)
Growth Habit: upright
Foliage: The variety has dense foliage, with glossy, dark green leaves.
Prickliness: moderately thorny
Self-Cleaning Description: Some of the faded flowers fall off naturally, the rest remain on the plant.
Self-Cleaning Intensity: self-cleaning: medium

Flower Morphology

Petal Count: 13-25
Flower Fullness: semi-double
Flower Shape: flat
Flower Size: M (1,5-2,75 in)
Inflorescence Type: cluster-flowered
Colour Code: ARS code: dr RHS code: 53A (outer), 53B (inner)
Repeat Flowering: Good remontant; the second flowering is also abundant.

Colour Data and Phenology

Colour: dark-red
Flower Colour Description: Vivid, rich blood‑red shade with a velvety, deep appearance.
Closed Bud: Buds with a deep, dark burgundy surface and a subtle sheen.
Newly Opened Flower: Brilliant blood-red petals with slightly darker tones on the outer petals.
Full Bloom: Uniform blood-red colour, with the inner faces of the petals having a soft velvety texture.
Before Fading: The colour darkens slightly, taking on a deep red hue and a more matt surface.
Colour Fading Description: In strong sunlight the colour may lighten slightly.

Fragrance and Aroma

Fragrance Strength: light, restrained-scented rose
Fragrance Character: delicate, light in character
Pollinator Attraction: Open flowers that expose the stamens—particularly single or semi‑double forms with accessible stamens rather than fully double blooms—make pollen readily available and so attract bees.
Pollinator-Friendly Rating: Can be considered partially pollinator-friendly due to its semi-double flowers.

Hip Characteristics

Hip Shape: spherical
Hip Colour: red
Hip Comment: Forming rose hips in moderate quantities, 8–12 mm in diameter, spherical and red; decorative if the spent flowers are not removed.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Tolerates heat well; requires watering during dry periods.
Disease Resistance: medium
  • powdery mildew – medium
  • black spot – resistant
  • rust – medium

Horticultural Recommendations

Recommended Planting Distance: for mass planting 60 cm, for hedging 50 cm, as a solitary specimen 90 cm
Planting Density: in square planting 2,8 plants/m², in hexagonal arrangement 3,2 plants/m²
Partial Shade Tolerance: Preferably in a sunny position
Maintenance Requirement: Maintenance requirement medium; requires occasional pest-control treatments.
Primary Uses: flower bed, park, solitary specimen, urban green space

Comments

Strengths: Long-lasting plant – Expert knowledge
Companion Plants: Calamintha grandiflora ‘Elfin Purple’ - large-flowered calamint Aster dumosus ‘Apollo’ - dwarf Michaelmas daisy Calamintha nepeta ‘Blue Cloud Strain’ - glandular calamint
Comment: -
VILLE D'ETTELBRUCK – dark red bedding shrub rose - Lens
Vivid, rich blood‑red shade with a velvety, deep appearance. - flowerbed shrub rose - light, restrained-scented rose - delicate, light in character
Rose Shopping Online - flowerbed shrub rose - Ville d'Ettelbruck - dark-red - (3.6-4.9ft (110-150 cm))
Inflorescence: cluster-flowered Height: 3.6-4.9ft (110-150 cm) Flower shape: flat Winter hardiness: 5b dark-red - - flowerbed shrub rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 3.6-4.9ft (110-150 cm) Height: 3.6-4.9ft (110-150 cm) - Flower fullness: semi-double Ville d'Ettelbruck - Roses in the garden | darinaROSE® Original - premium bronze Louis Lens

We showcase the external appearance of the roses available for online purchase from our webshop.


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Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question: What do I want to use the rose for?
Flower? - Location? - Cover? - Fragrance? - Height? - Breeder? - Rose hips?

Rose purchase information
Methods of payment - Delivery charges - Delivery - Complaints handling

Care guide

Our product is a rose grown with pharmaROSA®’s unique cultivation technology!

2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Crop overview: several varieties and growth stages in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.
Balance: mature plant with root system and shoots in harmony with each other.

Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.

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Product types

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.