Velvety, saturated deep‑red shade with a subtle crimson radiance in the centre of the petals. - hybrid tea rose - very weak, barely perceptible scented rose - light, rosy character
– Velvety, saturated deep-red exhibition blooms.
– Classic rosette flowers, very full-petalled.
– Bushy, upright shrub with dense dark foliage.
– Excellent disease resistance in garden settings.
– Very hardy, tolerates down to −26 °C.
– Special feature: Awarded in Monza and Rome rose trials for its striking deep-red hybrid tea blooms.
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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TRAVIATA® – deep red hybrid tea rose – Meilland
In a small family garden or cottage-style border, TRAVIATA® creates a quietly luxurious sense of afternoon theatre, its velvety, deep-red blooms setting a romantic mood against dark, healthy foliage. This bushy, upright hybrid tea forms a robust, medium-sized structure that anchors beds and paths, suiting both traditional front gardens and intimate seating corners. Bred for strong disease resistance, it keeps leaves clean and glossy in typical British humidity, even where summers are damp and fungal pressure is high. As an own-root plant it offers reassuring longevity, steadily rebuilding from its base after hard winters and rewarding you over many seasons. Low routine maintenance means you mostly enjoy the flowers rather than fuss over them, with just occasional deadheading and shaping as you wish. Large, very full, exhibition-style blooms add classic hybrid tea elegance for cutting and for formal displays. In heavier soils it will appreciate a well-prepared, free-draining spot so roots establish securely even where ground can stay wet after coastal rain and wind.
Shiny, dark green foliage of Traviata®
Usage options
Target area
Reasoning
Feature rose by a seating area or arbour
The bushy, upright habit and large, deep-red blooms give a strong visual focal point near a bench or pergola, helping to frame that “afternoon tea” corner with a romantic, storybook feel without needing complicated pruning – ideal for beginners.
Low-maintenance mixed flowerbed in a family garden
High resistance to black spot, mildew and rust keeps foliage looking presentable with minimal spraying, so borders stay attractive through the school holidays even if you skip a few gardening weekends – reassuring for a busy homeowner.
Long-term structural planting in cottage borders
The sturdy, own-root framework forms a durable shrub that regrows reliably from the base after harsh winters, supporting a long-lived planting scheme that matures gracefully over many years – appealing to the deliberate garden investor.
Cutting patch for home-arranged bouquets
Solitary, very full, hybrid tea flowers on strong stems provide classic deep-red stems for seasonal vases, bringing the look of an exhibition bloom onto the kitchen table with only light deadheading in return – attractive for the creative gardener.
Romantic cottage-style front garden with simple care
Low ongoing care needs and predictable remontant flowering allow you to combine TRAVIATA® with perennials and herbs for a welcoming, traditional entrance, without committing to complex yearly pruning – suitable for a time-pressed urban resident.
Accent planting in small to medium family lawns
The dense, glossy foliage and medium height make a well-defined island bed that reads as “a proper rose bush” from the house and terrace, giving ornamental impact without dominating limited space – a good fit for modest-sized gardens.
Roses in containers on patios and terraces
In a 40–50 litre or larger pot with good drainage, its upright, compact bush makes a formal statement on a terrace, with repeat flushes of velvety flowers and modest maintenance needs – ideal for balcony and courtyard owners.
Roses coping with humid, changeable British summers
Strong foliage health supports reliable flowering even when summers are cool, damp or breezy, so borders keep their structure and colour through spells of rain and salt-tinged coastal winds – reassuring for climate-conscious garden planners.
Styling ideas
Cottage-Romantic Border – Pair with soft pink roses, catmint and lavender in a loose, billowing border where its deep-red blooms provide structure and long-term backbone – suited to lovers of classic cottage gardens.
Elegant Front Approach – Plant as repeated accents along a path with low box or dwarf hebe edging, using its upright habit and healthy foliage to frame the way to your door – ideal for homeowners seeking tidy kerb appeal.
Cutting-Garden Corner – Combine with rows of dahlias, cosmos and annuals so you can harvest velvety red stems all summer while the bushy plant remains a strong anchor – perfect for home florists and bouquet enthusiasts.
Patio Statement Pot – Grow in a generous 50 litre terracotta container with trailing thyme and heuchera at the base, relying on its compact, upright shape and disease resistance to keep the display looking refined – attractive for terrace dwellers.
Structured Mixed Grass Bed – Set among low Miscanthus and Salvia nemorosa, where the long-lived shrub provides a solid, deep-red focal point against airy seedheads and spires – ideal for gardeners who like romantic yet orderly planting.
Technical cultivar profile
Characteristic
Data
Name and registration
Hybrid tea rose, registered as MEIlavio, marketed as TRAVIATA® Romantica®. ARS exhibition name TRAVIATA, exhibition hybrid tea, with name inspired by Verdi’s opera ‘La Traviata’.
Origin and breeding
Bred by Alain A. Meilland (France, 1997), from (Meirgano × Tanaloap) × Ausroyal, introduced by Meilland International SA after 1999 and registered in 1999 under US Plant Patent PP 10,845.
Awards and recognition
Recognised on the show circuit with a silver medal at Monza, Italy (1997) and a certificate in Rome (1997), confirming strong exhibition qualities and stable, high-class flower form.
Growth and structural characteristics
Bushy, upright shrub reaching about 95–125 cm in height and 110–150 cm spread, with dense, slightly glossy dark green foliage and moderate prickliness, forming a solid structural presence in beds.
Flower morphology
Large, very full rosette blooms with 40+ petals, usually borne singly on stems, remontant with a generous second flush, sized roughly 7–10 cm across, suited to cutting and formal displays.
Colour data and phenology
Velvety deep-red flowers, newly opened buds nearly black-red; centres show a lighter ruby crimson, colour holding well then fading moderately to crimson in strong sun while remaining richly toned.
Fragrance and aroma
Fragrance is very light, with a gentle rosy character that is barely perceptible; primarily grown for its visual effect and classical hybrid tea form rather than for strong scent in the garden.
Hip characteristics
Occasional small hips may form, generally ovoid and orange-red, around 10–14 mm in diameter, adding a modest decorative element later in the season where spent flowers are left uncut.
Resistance and winter hardiness
Good resistance to black spot, powdery mildew and rust; hardy approximately to –26 to –23 °C (RHS H7, Swedish zone 4, USDA 5b), tolerating heat if watered regularly during extended dry periods.
Horticultural recommendations
Best in full sun with well-drained soil; plant 110–120 cm apart in hedges or mass beds, or 180 cm as specimens, keeping spent blooms trimmed and providing regular watering in prolonged drought.
TRAVIATA® Romantica® MEIlavio offers healthy, low-maintenance structure, long-lived own-root reliability and sumptuous deep-red blooms, making it a thoughtful choice for gardeners seeking enduring beauty with straightforward care.
Detailed product attributes
Product Identification Data
Product Name:
TRAVIATA® – deep red hybrid tea rose - Meilland
Product Type:
darinaROSE® ORIGINAL - 2-litre own-root potted rose
Pollinator Attraction:
Double (full) blooms with 40+ petals have limited appeal to pollinators because the very full flower form conceals the stamens, reducing their accessibility and therefore attractiveness.
Pollinator-Friendly Rating:
The highly double, closed flower form limits pollinator access and is primarily ornamental.
Our product is a rose grown with pharmaROSA®’s unique cultivation technology!
2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.
The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.
Crop overview: several varieties and growth stages in a short crop section.Shoot system: intensive growth of fresh basal shoots on a young plant.Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.Balance: mature plant with root system and shoots in harmony with each other.
Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.
Pages for private customers Garden roses for the family garden, with minimal care → ORIGINAL® Premium garden roses – instant impact, a truly showpiece garden → EXTRA® Pages for professionals and private customers Roses for public spaces – large areas, sustainable maintenance → NATURAL® Roses for projects – hedge and row planting, fast implementation → RAPID® For professional partners only Production – propagation material for garden roses, wholesale → NEONATAL®
Company details
PharmaRosa Ltd. Company registration number: 01-09-717479 VAT number: 13075314-2-43 Plant health registration no.: HU130721 Bank account (IBAN): HU85117631891388688400000000 BIC (SWIFT): OTPVHUHB Bank name: OTP Bank Nyrt.
