Bedding rose

52-862-1
52-862-2

Jelena™

Frayla®

BOZjelefra – Biljana Božanić Tanjga

Warm, light yellow base colour with a delicate peachy inner shading. - flowerbed shrub rose - very strong, fragrance detectable from a distance rose - fruity, peachy

– Very strong, fruity peachy fragrance.
– Warm peach-yellow blooms in elegant cups.
– Compact, bushy habit for beds and borders.
– Dark green, glossy foliage for strong contrast.
– Hardy to -26 °C, suitable for colder areas.
Special feature: Abundant remontant flush gives long, showy flowering season.
Future-proof garden concept – Transparent processes
Jelena™
darinaROSE® ORIGINAL 2-litre own-root potted rose
23,00 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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JELENA™ – peach-coloured bedding shrub rose

Settle this compact, bushy JELENA™ rose into a small family garden and enjoy a softly romantic, storybook look with apricot and butter tones that glow against glossy dark foliage. Its reliable repeat-flowering and very strong, peachy fragrance suit relaxed afternoons on the patio, while own-root longevity means the plant steadily rebuilds after harsh winters and pruning. Easy to handle in the 2-litre pot, it establishes well even in breeze-prone gardens where good anchoring and structure matter for coastal conditions and changeable weather. Given a sunny spot, ordinary soil and simple seasonal care, it develops from settling roots to fuller shoots and finally a generous, stable display within the first few years, offering dependable cottage-garden colour and fuss-free charm for busy households.


Usage options

Target areaReasoning
Front-of-border in a cottage-style bed The compact 50–70 cm height and 55–85 cm spread make JELENA™ ideal for the front of a mixed border, where its warm peach-yellow blooms create a soft cottage feel without overpowering nearby perennials; minimal shaping keeps it tidy for beginners.
Low, romantic flowering hedge Planted at 40 cm intervals, the bushy habit knits into a low hedge that frames lawns, paths or a kitchen garden with steady colour; own-root plants recover well from occasional harder trimming, supporting a long-lived hedge for family-garden owners.
Patio container in larger planters In 40–50 litre or larger containers, its dense foliage and strong fragrance bring a “patio perfume corner” close to seating areas; regular watering and feed keep repeat-flowering dependable yet tasks remain simple for busy-urban gardeners.
Small feature near an arbour or seat Used as a solitary plant at around 80 cm spacing, JELENA™ forms a rounded, floriferous bush that softens the base of an arbour or bench, echoing a classic afternoon-tea setting with storybook charm for romantic-style lovers.
Colour accent in a kitchen or herb garden The warm peach-apricot flowers contrast beautifully with herbs and vegetables while the fruity fragrance complements a productive plot; its moderate care level suits those already tending edibles and wanting an easy ornamental for kitchen-garden keepers.
Mixed bed with perennials on heavier soils Where heavy clay is managed with drainage or raised beds, the strong root system and bushy structure provide good anchoring and coping with blustery, wet spells, supporting a stable long-term planting plan for practical homeowners.
Repeated group planting in small gardens At 4.2–4.8 plants/m², groups of JELENA™ form a coherent, low-maintenance block of colour; once established from year to year the own-root plants offer a consistent look without frequent replacement, pleasing .
Cut flowers from a family garden bed The large, double, cup-shaped blooms on clustered stems make charming, fragrant indoor posies; taking a few stems does not spoil the display, as remontant flowering quickly refills gaps, suiting home-arranger enthusiasts.

Styling ideas

  • Cottage Drift – Plant JELENA™ in loose curves with baby’s-breath and soft grasses to echo an English cottage border – ideal for lovers of gentle, romantic schemes.
  • Peach Patio – Use one or three plants in 50-litre terracotta pots by seating, underplant with trailing thyme to enjoy scent at hand height – perfect for balcony and small-terrace owners.
  • Kitchen Charm – Thread a short JELENA™ hedge along a kitchen garden edge, weaving between herbs for colour and scent – suited to those who like produce with ornament.
  • Soft Sunrise – Combine with cream roses, pale salvias and silver foliage for a restrained, pastel palette – appealing to gardeners seeking a calm, harmonious look.
  • Family Pathway – Line a main path with staggered JELENA™ groups and low montbretia clumps for long-season interest – great for families wanting impact with simple upkeep.

Technical cultivar profile
TraitData
Name and registration Floribunda–shrub rose; registered as BOZjelefra, marketed as JELENA™ Frayla®; bush rose for beds and borders, verified cultivar identity with premium consumer quality grading.
Origin and breeding Bred by Biljana Božanić Tanjga at PhenoGeno Roses, Serbia; bred around 2018, registered 2019, introduced 2020 as part of the Frayla® collection of fragrant, garden-worthy exhibition roses.
Growth and structural characteristics Bushy, compact shrub to around 50–70 cm high and 55–85 cm wide; dense, glossy dark green foliage, moderately thorny shoots, forming a rounded, well-branched plant for beds, hedges and containers.
Flower morphology Large, double, cup-shaped blooms with 26–39 petals; carried mostly in clusters; remontant habit with particularly abundant second flush, giving lengthy decorative display through the main season.
Colour data and phenology Warm, light yellow base with peachy inner shading; buds medium yellow with peach, opening to bright apricot-orange centres, later soft butter-yellow, with some lightening of petal edges in strong sun.
Fragrance and aroma Very strong, fruity, peach-like perfume noticeable from a distance; primarily ornamental, as the lush double blooms limit easy access for pollinating insects to nectar and pollen.
Hip characteristics Sparse hip set expected due to full double blooms; occasional small ellipsoid hips 7–11 mm, orange-red around RHS 34A, with limited ornamental contribution in most garden settings.
Resistance and winter hardiness Hardy to approximately −26 to −23 °C (H7; USDA 5b, Swedish zon 4); moderate disease resistance to black spot, mildew and rust; moderate heat–drought tolerance, needing watering in extended dry periods.
Horticultural recommendations Best in a sunny position; spacing 50 cm in beds, 40 cm for hedging, 80 cm as solitary; 4.2–4.8 plants/m²; medium maintenance, occasional plant protection and regular watering in containers recommended.

JELENA™ offers compact, bushy growth, repeat-flowering peach-yellow blooms and powerful fragrance in an own-root form that promises dependable regeneration and long service, making it a thoughtful choice for enduring cottage-style planting.

Detailed product attributes

Product Identification Data

Product Name: JELENA™ – peach-coloured bedding shrub rose - Tanjga
Product Type: darinaROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:27.08.2025
Cultivar Quality Rating: premium silver
Item Number: [144] 52-862 (14.02.2026) darinarose.co.uk

Name and Registration

Meaning of Cultivar Name: The name is a female given name.
Original Trade Name: Jelena™ Frayla®
Current Trade Name: Jelena™ Frayla® BOZjelefra
Rose Group: Floribunda, Shrub
Commercial Type: flowerbed shrub rose
Commercial Group: Bed rose
Exhibition Category: bush rose; fragrant exhibition rose
Collection: Frayla®

Origin and Breeding

Initial Distributor: PhenoGeno Roses (Serbia)
Registration Year: 2019 (EU - CPVR application)
Breeder: Biljana Božanić Tanjga
Breeding Year: -, 2018
Parentage: unknown

Growth and Structural Characteristics

Height: 1.6-2.3ft (50-70 cm)
Spread: 1.8-2.8ft (55-85 cm)
Growth Habit: bushy
Foliage: This variety has dense foliage; the leaves are glossy and dark green (RHS 139A).
Prickliness: moderately thorny
Self-Cleaning Description: No information on self-cleaning.
Self-Cleaning Intensity: No data on self-cleaning strength.

Flower Morphology

Petal Count: 26-39
Flower Fullness: double-flowered
Flower Shape: cup-shaped
Flower Size: L (2,75-3,95 in)
Inflorescence Type: clustered
Colour Code: ARS code: LY RHS code: 8C (outer), 22A (inner)
Repeat Flowering: Remonts well; the second flowering is abundant.

Colour Data and Phenology

Colour: peach-coloured
Flower Colour Description: Warm, light yellow base colour with a delicate peachy inner shading.
Closed Bud: Medium yellow with a slight peach undertone.
Newly Opened Flower: Bright apricot-orange centre and pale lemon-yellow outer petals.
Full Bloom: Creamy yellow edge and a deeper peachy-yellow centre.
Before Fading: Uniform pale butter‑yellow fading.
Colour Fading Description: As the bloom opens the petal edges lighten; further fading may occur in strong sunlight.

Fragrance and Aroma

Fragrance Strength: very strong, fragrance detectable from a distance rose
Fragrance Character: fruity, peachy
Pollinator Attraction: Double (26–39 petals) blooms, where the bloom form and reduced accessibility of the stamens limit pollinator access to nectar and pollen, make this variety only marginally attractive to pollinators.
Pollinator-Friendly Rating: Its double (26–39-petalled) flowers limit its pollinator-friendliness; it is primarily an ornamental variety.

Hip Characteristics

Hip Shape: ellipsoidal
Hip Colour: orange-red (RHS 34A)
Hip Comment: Hip formation is expected to be sparse due to the double-flowered blooms; it may produce 7–11 mm diameter, ellipsoid, orange-red (RHS 34A) hips.

Resistance and Hardiness

Hardiness (°C): -26–-23 °C
Heat and Drought Tolerance Description: Moderate heat–drought tolerance; requires watering during prolonged drought.
Disease Resistance: moderate
  • powdery mildew – moderate
  • black spot – moderate
  • rust – moderate

Horticultural Recommendations

Recommended Planting Distance: 50 cm for mass planting, 40 cm for hedging, 80 cm as a solitary specimen
Planting Density: square planting 4,2 plants/m², hexagonal arrangement 4,8 plants/m²
Partial Shade Tolerance: Preferably in a sunny position
Maintenance Requirement: Maintenance requirement medium; occasionally requires plant protection.
Primary Uses: border, container, patio, cut flower, urban green space

Comments

Strengths: Future-proof garden concept – Transparent processes
Companion Plants: Crocosmia sp - garden montbretia Thymus serpyllum - creeping thyme Gypsophila 'Festival Pink Lady' - baby's-breath
Comment: -
JELENA™ – peach-coloured bedding shrub rose - Tanjga
Warm, light yellow base colour with a delicate peachy inner shading. - flowerbed shrub rose - very strong, fragrance detectable from a distance rose - fruity, peachy
Rose Shopping Online - flowerbed shrub rose - Jelena™ - peach-coloured - (1.6-2.3ft (50-70 cm))
Inflorescence: clustered Height: 1.6-2.3ft (50-70 cm) Flower shape: cup-shaped Winter hardiness: 6b peach-coloured - PhenoGeno Roses (Serbia) flowerbed shrub rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 1.6-2.3ft (50-70 cm) Height: 1.6-2.3ft (50-70 cm) - Flower fullness: double-flowered Jelena™ - Roses in the garden | darinaROSE® Original - premium silver Biljana Božanić Tanjga

We showcase the external appearance of the roses available for online purchase from our webshop.


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Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question: What do I want to use the rose for?
Flower? - Location? - Cover? - Fragrance? - Height? - Breeder? - Rose hips?

Rose purchase information
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Care guide

Our product is a rose grown with pharmaROSA®’s unique cultivation technology!

2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Crop overview: several varieties and growth stages in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.
Balance: mature plant with root system and shoots in harmony with each other.

Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.

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Product types

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.