Bedding rose

53-199-1
53-199-2

Brown Velvet

Bedding rose

MACultra – Samuel Darragh McGredy IV

Deep, velvety dark rust-brown hue with a subtle orange tinge in sunlight. - flower bed, floribunda, rose - very weak, subtly scented rose - fragrance description not available

– Unique velvety rust-brown flower colour.
– Compact, bushy habit for neat borders.
– Reliable repeat flowering all season.
– Glossy dark foliage for strong contrast.
– Proven award-winning performance in trials.
Special feature: Colour deepens to chocolate tones in cool weather, creating striking seasonal interest.
Elegant spaces – Grower care
Brown Velvet
darinaROSE® ORIGINAL 2-litre own-root potted rose
21,20 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
4.5 (6638)
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Brown Velvet – rust-brown bedding floribunda rose – McGredy

Imagine afternoon tea in a cottage garden, where clusters of velvet blooms in deep rust-brown fold into glossy dark foliage, creating a quietly romantic backdrop that feels both cosy and refined. Brown Velvet is an easy-to-handle, own-root floribunda in the practical pharmaROSA ORIGINAL 2‑litre container, so you can plant it almost whenever you have a spare moment and trust it to settle in without fuss, even in gardens where breezy, unsettled weather and heavy soils demand a sturdier choice. Over time, its bushy, rounded habit and generous cluster-flowering display bring reliable colour to beds, borders and larger pots, with minimal complicated pruning or spraying. As an own-root rose it offers reassuring longevity and quiet resilience, growing steadily from strong roots into a stable, mature shrub that can be reshaped if needed and recovers well from setbacks. Within a few seasons you move naturally from establishing roots to building generous shoots and finally enjoying its full ornamental character, as Brown Velvet becomes part of your family garden’s everyday scene.


Usage options

Target area Reasoning
Front-of-border bedding in a family cottage garden The compact, bushy growth and 75–105 cm height allow Brown Velvet to line the front of mixed borders without swamping paths or lower perennials, giving a neat, storybook edge. Remontant cluster-flowering ensures repeating waves of colour through the season, so the border looks “kept” with only basic deadheading and light seasonal pruning. This makes it well suited to those who want traditional flower-bed structure without complex rose training or constant intervention, particularly busy-homeowners.
Small mixed hedge along paths or kitchen-garden edges Planted at around 35–40 cm spacings, its dense foliage and moderate spread knit together into a low, informal hedge that frames veg beds or cottage-style paths. The dark green, glossy leaves and unusual rust-brown flowers give a smart but unpretentious boundary, with enough prickles to discourage casual shortcuts yet not so many as to be unmanageable. This usage offers an easy way to introduce romantic structure for family-gardeners.
Statement containers on patios, terraces, and balconies In a 40–50 litre or larger pot, Brown Velvet forms a rounded, bushy shrub with good flowering density, ideal for patios where soil is poor or space is limited. The repeat-flowering clusters and refined colouring lend a sense of occasion to everyday seating areas, while own-root growth copes better with the inevitable swings in watering than many grafted roses. Maintenance is mostly watering and light trimming, suiting urban-gardeners.
Season-long colour anchor in small family gardens The remontant habit, with the second flush also abundant, makes Brown Velvet a dependable “anchor” plant where space allows only a few roses. Once established, it flowers repeatedly from early summer until autumn, with colour that holds well in sun and deepens in cooler spells, so the garden never feels bare between peaks. Occasional feeding and modest plant protection are usually enough for beginner-gardeners.
Low-maintenance own-root rose for long-lived plantings Supplied as an own-root, half- to one-year-old plant, Brown Velvet is designed for long service rather than short-term display. If winter damage or accidental hard pruning occurs, replacement shoots arise from the same variety, preserving the look of the bed. This underlying durability gives confidence that, after steady establishment and shoot-building in the early seasons, you are investing in a shrub that will hold its place gracefully for years, reassuring for long-term-owners.
Colour accent for clay or chalky cottage borders Where typical British heavy or chalky soils can be challenging, Brown Velvet performs well when given reasonable drainage or a raised bed, its moderate root system anchoring reliably even when exposed to blustery weather and changeable conditions. This tolerance, combined with its medium maintenance needs, helps you achieve a refined, romantic rose border without specialist soil preparation beyond basic improvement, encouraging for practical-gardeners.
Cut stems for small indoor arrangements The medium-sized, double, cup-shaped blooms on clusters are just the right scale for jugs and informal vases on kitchen tables. Their unusual chocolate- and coffee-brown tones blend with cream crockery and natural linens, bringing the cottage-garden mood indoors. While the fragrance is very light, the colour story alone makes simple, short-lived arrangements worthwhile for home-stylists.
Romantic mixed planting with perennials and shrubs Brown Velvet’s rust-brown, velvety flowers pair beautifully with soft pinks, dusky mauves and deep greens, fitting easily into English cottage-style schemes with perennials like bee balm and obedient plant or small evergreen shrubs. Its stable, bushy framework lets you weave other plants around it without complex staking or clipping, keeping the planting readable yet lush, which particularly inspires cottage-lovers.

Styling ideas

  • Chocolate-border – Combine Brown Velvet with cream foxgloves and bronze fennel for a rich “chocolate and cream” front border – ideal for cottage-lovers seeking a distinctive yet traditional palette.
  • Kitchen-edge – Line a kitchen-garden path with a low row of Brown Velvet, underplanted with chives and marigolds, to give productive beds a soft, romantic frame – appealing to home-growers who like order with charm.
  • Patio-theatre – Plant Brown Velvet singly in 50 litre terracotta pots flanking a seating area, with trailing thyme at the base, to enjoy close-up blooms over summer tea – perfect for balcony and terrace users.
  • Velvet-hedge – Create a low, informal hedge along a lawn edge, interspersing Brown Velvet with small evergreen euonymus for year-round shape and seasonal flower waves – suited to families wanting easy structure.
  • Twilight-corner – Use Brown Velvet behind pale pink obedient plant and soft grasses in a west-facing corner, where evening light deepens its colour – designed for those who unwind outdoors after work.

Technical cultivar profile
Parameter Data
Name and registration Floribunda bed rose, registered as MACultra, traded as Brown Velvet Bedding rose MACultra; shrub rose, floribunda spray type suitable for exhibition and garden use.
Origin and breeding Bred by Samuel Darragh McGredy IV (McGredy Roses International, Auckland) from ‘Mary Sumner’ × ‘Kapai’; introduced 1982 in New Zealand and 1983 in the United Kingdom.
Awards and recognition Winner of New Zealand Rose Trials Gold Medal (1978) and Gold Star of the South Pacific (1979); Floribunda Spray winner, Santa Clara County Rose Society Show, United States (2000).
Growth and structural characteristics Bushy, medium shrub reaching about 75–105 cm high and 50–70 cm wide, with dense, dark green glossy foliage and moderate prickliness; spent blooms often need manual removal.
Flower morphology Medium-sized, double, cup-shaped flowers carried in clusters; approximately 26–39 petals; remontant with generous second flush, providing repeat display suited to beds and borders.
Colour data and phenology Deep velvety rust-brown with orange tinge; buds chestnut-brown; colour lightens to milky coffee tones before fading; tone deepens in cool weather, with generally very good colour retention.
Fragrance and aroma Very weak, subtle scent with no documented distinctive fragrance notes; chosen primarily for its unusual velvety brown colouring and bedding performance rather than perfume strength.
Hip characteristics Produces small quantities of hips, about 8–12 mm across, spherical and orange-red; ornamental effect modest and generally secondary to the decorative value of the flowers.
Resistance and winter hardiness Hardy to approximately −21 to −18 °C (RHS H7, USDA 6b); moderate resistance to powdery mildew, black spot and rust; benefits from regular watering in prolonged drought and basic plant protection.
Horticultural recommendations Best in sunny positions at 35–65 cm spacing, in borders, hedging or large containers from 40–50 litres; medium maintenance, with simple pruning and occasional health checks recommended.

Brown Velvet offers velvety rust-brown repeat flowering, a compact, bushy habit and durable own-root growth that settles for the long term in family gardens; consider it if you value quietly distinctive, easy-care roses.

Detailed product attributes

Product Identification Data

Product Name: BROWN VELVET – rust-brown bedding floribunda rose - McGredy
Product Type: darinaROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:17.07.2025
Cultivar Quality Rating: premium bronze
Item Number: [1278] 53-199 (14.02.2026) darinarose.co.uk

Name and Registration

Meaning of Cultivar Name: The name means 'barna bársony', referring to the dark, velvety flower colour.
Cultivar Synonym: Colourbreak
Original Trade Name: Colourbreak
Current Trade Name: Brown Velvet Bedding rose MACultra
Rose Group: Floribunda
Commercial Type: flower bed, floribunda, rose
Commercial Group: Bed rose
Exhibition Category: shrub rose; floribunda spray
Collection: Bedding rose

Origin and Breeding

Initial Distributor: McGredy Roses International (New Zealand); John Mattock, The Rose Nurseries (United Kingdom)
Introduction Year: 1982 (New Zealand); 1983 (United Kingdom)
Registration Year: Data not available
Breeder: Samuel Darragh McGredy IV
Breeding Company / Institution: McGredy Roses International (Auckland)
Breeding Year: -, 1974
Parentage: ‘Mary Sumner’ × ‘Kapai’

Awards and Honours

Competition and Show Awards: New Zealand Rose Trials – Gold Medal (1978); New Zealand Rose Trials – Gold Star of the South Pacific (1979); Santa Clara County Rose Society Show – Floribunda Spray winner (2000)

Growth and Structural Characteristics

Height: 2.5-3.4ft (75-105 cm)
Spread: 1.6-2.3ft (50-70 cm)
Growth Habit: bushy
Foliage: The variety has dense foliage, and its leaves have a glossy surface and a dark green shade.
Prickliness: moderately thorny
Self-Cleaning Description: Most spent flowers remain on the plant and require subsequent cleaning.
Self-Cleaning Intensity: self-cleaning weak

Flower Morphology

Petal Count: 26-39
Flower Fullness: double-flowered
Flower Shape: cup-shaped
Flower Size: M (1,5-2,75 in)
Inflorescence Type: cluster-flowered
Colour Code: ARS code: r RHS code: 174A, 174C
Repeat Flowering: Remontant; the second flowering is also abundant.

Colour Data and Phenology

Colour: rust-brown
Flower Colour Description: Deep, velvety dark rust-brown hue with a subtle orange tinge in sunlight.
Closed Bud: Shiny, dark chestnut-brown surface with a delicate reddish tone.
Newly Opened Flower: The outer petals are reddish-brown, the inner ones a warmer, orange-brown shade.
Full Bloom: Even, velvety rust-brown colour, deepening to chocolate-brown in cool weather.
Before Fading: Fading milky coffee-brown tone with a pale ochre-yellow flush at the edge.
Colour Fading Description: In strong sunlight the colour may become lighter; in cooler conditions the russet tone may deepen.

Fragrance and Aroma

Fragrance Strength: very weak, subtly scented rose
Fragrance Character: fragrance description not available
Pollinator Attraction: The very double (40+ petal) flower form, with stamens largely inaccessible, makes it poorly attractive to pollinators.
Pollinator-Friendly Rating: Its double blooms conceal the stamens, making it primarily an ornamental variety.

Hip Characteristics

Hip Shape: spherical
Hip Colour: orange-red
Hip Comment: Rosehips produced in small quantities, 8–12 mm in diameter, globular and orange‑red.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Blooms reliably in warm conditions; during prolonged drought it requires regular watering.
Disease Resistance: moderate
  • powdery mildew – moderate
  • black spot – moderate
  • rust – moderate

Horticultural Recommendations

Recommended Planting Distance: mass planting: 40 cm, hedging: 35 cm, solitary specimen: 65 cm
Planting Density: square planting 5,7 plants/m², hexagonal arrangement 6,6 plants/m²
Partial Shade Tolerance: Best in a sunny position
Maintenance Requirement: Maintenance requirement medium; requires occasional plant protection.
Primary Uses: border, container, cut flower, urban green space

Comments

Strengths: Elegant spaces – Grower care
Companion Plants: Monarda didyma 'Jacob Cline' - Red bee balm Physostegia virginiana 'Rosea' - Virginia obedient plant Euonymus japonicus 'Microphyllus' - Japanese euonymus
Comment: -
BROWN VELVET – rust-brown bedding floribunda rose - McGredy
Deep, velvety dark rust-brown hue with a subtle orange tinge in sunlight. - flower bed, floribunda, rose - very weak, subtly scented rose - fragrance description not available
Online rose order - flower bed, floribunda, rose - Brown Velvet - rust-brown - (2.5-3.4ft (75-105 cm))
Inflorescence: cluster-flowered Height: 2.5-3.4ft (75-105 cm) Flower shape: cup-shaped Winter hardiness: 6b rust-brown - McGredy Roses International (New Zealand); John Mattock, The Rose Nurseries (United Kingdom) flower bed, floribunda, rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 2.5-3.4ft (75-105 cm) Height: 2.5-3.4ft (75-105 cm) - Flower fullness: double-flowered Brown Velvet - Roses in the garden | darinaROSE® Original - premium bronze Samuel Darragh McGredy IV

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Information

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Care guide

Our product is a rose grown with pharmaROSA®’s unique cultivation technology!

2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Crop overview: several varieties and growth stages in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.
Balance: mature plant with root system and shoots in harmony with each other.

Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.

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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
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