Bedding rose

40-047-1
40-047-2

Bright as a Button

Bedding rose

CHEwsumsigns – Christopher Hugh Warner

The petals are a vivid mid-pink hue with a striking deep crimson-red eye at the centre. - floribunda bedding rose - mild, subtly scented rose - fresh, fruity-floral

– Striking pink blooms with bold crimson eye.
– Long flowering season with abundant repeats.
– Dense, glossy foliage on a bushy shrub.
– Excellent disease resistance, ideal for beds.
– Highly attractive to bees and pollinators.
Special feature: Decoratively bright orange‑red hips in autumn.
Timeless elegance – Clear professional advice
Bright as a Button
darinaROSE® ORIGINAL 2-litre own-root potted rose
23,10 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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BRIGHT AS A BUTTON – pink bedding floribunda rose - Warner

Bring a touch of storybook romance to your garden with ‘Bright as a Button’, a bushy floribunda bred in Britain for reliable display rather than complicated upkeep. Its lively pink flowers with a distinctive crimson eye appear in generous clusters from early summer, then repeat, giving months of colour with minimal deadheading thanks to its good self-cleaning. This own-root shrub settles securely even where strong winds and rain regularly sweep in from the coast, ideal for family plots that must cope with real weather, not textbook conditions. Dense, glossy foliage stays healthy with excellent disease resistance, so you spend more time enjoying afternoon tea under an arch and less time spraying. Over the seasons the shrub broadens into a softly rounded structure, its open single blooms inviting bees and other pollinators, while the own-root form quietly supports a long-lived, regenerating lifespan that suits busy gardeners who want beauty without fuss.


Usage options

Target areaReasoning
Front-of-border cottage bed The bushy, moderately low habit and repeating clusters of pink blooms with a crimson eye create a romantic cottage look along paths and borders without needing complex pruning or staking, ideal for relaxed, traditional gardens and the busy urban gardener.
Family-friendly feature by a seating area Light fragrance, good disease resistance and self-cleaning flowers mean you can plant it close to a bench or terrace for long-season colour with little mess or spray, suiting families who want a pretty backdrop but only have time for simple seasonal tasks, perfect for the beginner gardener.
Mixed rose and kitchen garden border Compact spread, reliable repeat flowering and the open, bee-attracting blooms fit beautifully among herbs and vegetables, adding romance while supporting pollinators that benefit crops, an appealing choice for those tending a productive yet ornamental plot, especially the cottage-garden lover.
Informal low hedge or edging The dense, glossy foliage and steady structure allow planting in a loose line for a soft, low hedge that marks off lawns or play spaces, keeping its shape with only light annual trimming and no intricate shaping, well suited to the time-poor homeowner.
Large containers and courtyard pots In a 40–50 litre container, its bushy outline and long flowering season give reliable colour on patios or balconies without becoming leggy; own-root vigour helps recovery if neglected, making it a safe, forgiving choice for the potted-rose novice.
Coastal or exposed suburban gardens This variety anchors well and copes with blustery, showery conditions, so flowers and foliage remain presentable even when wind and rain regularly sweep through, providing dependable ornamental value where more delicate roses struggle, giving reassurance to the seaside gardener.
Low-maintenance urban plantings Excellent disease resistance, good self-cleaning and modest water needs between prolonged dry spells make it a strong candidate for easy-care front gardens and shared green spaces, where resilience matters more than constant tending, highly practical for the city-based owner.
Wildlife-friendly family garden corner Single flowers with exposed stamens attract bees, followed by small orange-red hips that add seasonal interest, so children can enjoy watching insects and birds without the plant demanding intensive care, a thoughtful choice for the nature-conscious family.

Styling ideas

  • Pastel Pathway – Line a front path with Bright as a Button interplanted with Alchemilla mollis for frothy lime-green edging; ideal for homeowners wanting soft cottage charm without high maintenance.
  • Kitchen-Corner – Tuck the shrub between herb clumps and a small veg patch so its pink-and-crimson flowers rise behind rosemary and chives; suits cooks who like their productive beds to look pretty as well as practical.
  • Courtyard-Focus – Grow one plant in a 40–50 litre terracotta pot, underplanted with trailing thyme, to make a long-flowering focal point beside bistro chairs; perfect for balcony or patio gardeners short on time.
  • Romantic-Backdrop – Combine with foxgloves and softly coloured perennials to frame a bench or small arbour, echoing traditional English cottage scenes; appealing to those seeking a storybook setting for family afternoons.
  • Wildlife-Ribbon – Plant a loose row along a lawn edge with gaps for pollinator-friendly perennials, letting bees and beneficial insects move easily through; ideal for families keen to support garden wildlife with minimal effort.

Technical cultivar profile
ParameterData
Name and registration Floribunda, Hybrid Hulthemia persica bedding rose; registered as CHEwsumsigns, marketed as Bright as a Button, also known in some catalogues as Eyes on Me for exhibition purposes.
Origin and breeding Bred by Christopher Hugh Warner in the United Kingdom (2006) from complex parentage including ‘Summer Wine’, ‘Tigris’ and ‘Baby Love’; introduced commercially in 2013 via Tasman Bay Roses.
Awards and recognition Holds the RHS Award of Garden Merit and multiple international honours, including Paris Bagatelle Second Prize, Grand Prix de la Rose SNHF and New Zealand’s Nola Simpson Novelty Award.
Growth and structural characteristics Bushy shrub rose, typically 85–115 cm tall with a 120–160 cm spread; dense, dark green glossy foliage with moderate prickles and good self-cleaning, forming a rounded, ground-covering presence in beds.
Flower morphology Single, flat blooms with 5–12 petals, medium-sized and borne in clusters; remontant habit with a particularly abundant second flush, providing extended seasonal colour under ordinary garden care.
Colour data and phenology Vivid mid-pink petals with a deep crimson-red central eye, opening from mid-toned buds, then softening to pastel pink as they age; the coloured eye gradually mutes from intense crimson to softer reddish-purple tones.
Fragrance and aroma Mild yet noticeable scent with a fresh, fruity-floral character; not overpowering near seating, but close inspection reveals a pleasant, light perfume that complements the bright, modern flower style.
Hip characteristics Produces moderate numbers of small, ellipsoid orange-red hips around 6–10 mm across, offering additional autumn interest and potential wildlife value without significantly increasing garden maintenance needs.
Resistance and winter hardiness Rated H6 with USDA Zone 7b equivalence; reliably hardy to approximately −15 °C and noted for strong resistance to powdery mildew, black spot and rust, plus steady performance in typical urban conditions.
Horticultural recommendations Best in well-drained soil with sun or light shade; suitable for beds, edging, containers and urban green spaces, with planting distances adjusted for hedging, mass display or solitary specimen use.

Bright as a Button offers long-season clustered colour, healthy foliage and pollinator-friendly flowers on a durable own-root shrub, making it a thoughtful choice if you favour lasting charm with uncomplicated care.

Detailed product attributes

Product Identification Data

Product Name: BRIGHT AS A BUTTON – pink bedding floribunda rose - Warner
Product Type: darinaROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:30.04.2025
Cultivar Quality Rating: premium silver
Item Number: [741] 40-047 (14.02.2026) darinarose.co.uk

Name and Registration

Meaning of Cultivar Name: The name refers to the English expression 'bright as a button'; it means lively and quick-witted, and its literal translation is 'bright as a button'.
Cultivar Synonym: Eyes on Me; Peace and Love; Raspberry Kiss
Registered Cultivar Name: CHEwsumsigns
Original Trade Name: Bright as a Button
Current Trade Name: Bright as a Button Bedding rose CHEwsumsigns
Rose Group: Floribunda, Hybrid Hulthemia persica
Commercial Type: floribunda bedding rose
Commercial Group: Bed rose
Exhibition Category: shrub rose
Collection: Bedding rose

Origin and Breeding

Initial Distributor: Tasman Bay Roses, Ltd. (New Zealand)
Breeder: Christopher Hugh Warner
Breeding Company / Institution: Chris Warner Roses, Greenfields, Brockton, Newport (United Kingdom)
Breeding Year: United Kingdom, 2006
Parentage: ‘Summer Wine’ × { [ ‘Tigris’ × ‘Baby Love’ ] × ‘SCRivbell’ }

Awards and Honours

Horticultural Ratings and Recommendations: RHS Award of Garden Merit
Competition and Show Awards: RHS Award of Garden Merit; Paris Bagatelle International Rose Competition – Second Prize (2011); Grand Prix de la Rose – SNHF (2013); New Zealand Rose Society – Nola Simpson Novelty Award (2013)

Growth and Structural Characteristics

Height: 2.8-3.8ft (85-115 cm)
Spread: 3.9-5.2ft (120-160 cm)
Growth Habit: bushy
Foliage: The variety's foliage is dense, and the leaves are glossy and dark green (RHS 139A).
Prickliness: moderately thorny
Self-Cleaning Description: Most spent blooms fall off naturally.
Self-Cleaning Intensity: self-cleaning: good

Flower Morphology

Petal Count: 5–12
Flower Fullness: single-flowered
Flower Shape: flat
Flower Size: M (1,5-2,75 in)
Inflorescence Type: clustered
Colour Code: ARS code: pb RHS code: 65B (outer), 60A (inner)
Repeat Flowering: Remontant: the second flowering is abundant.

Colour Data and Phenology

Colour: pink
Flower Colour Description: The petals are a vivid mid-pink hue with a striking deep crimson-red eye at the centre.
Closed Bud: Mid-toned pink, with a slightly deeper shade at the tip.
Newly Opened Flower: Light pink petals with a prominent purple eye-spot in the centre and golden stamens.
Full Bloom: The pink petals lighten, while the crimson eye remains intensely vivid.
Before Fading: The petals fade to a pastel pink, the eye spot fades to a more muted reddish-purple tone.
Colour Fading Description: As the bloom opens, the pink petals lighten and, before the flower fades, pale to a pastel pink; the purple eye spot is initially intense and later becomes muted.

Fragrance and Aroma

Fragrance Strength: mild, subtly scented rose
Fragrance Character: fresh, fruity-floral
Pollinator Attraction: Single, 5–12‑petalled open blooms with exposed stamens, whose accessibility enhances pollinator attraction, make this rose highly attractive to pollinators.
Pollinator-Friendly Rating: Single, 5–12-petalled open flowers with visible stamens, particularly pollinator-friendly.

Hip Characteristics

Hip Shape: ellipsoid-shaped
Hip Colour: orange-red (RHS 43A)
Hip Comment: Moderately abundant, 6–10 mm in diameter, ellipsoidal, orange‑red (RHS 43A) rose hip with ornamental value.

Resistance and Hardiness

Hardiness (°C): -15–-12 °C
Heat and Drought Tolerance Description: Tolerates heat well, endures moderate drought and requires watering during prolonged drought.
Disease Resistance: resistant
  • powdery mildew – resistant
  • black spot – resistant
  • rust – resistant

Horticultural Recommendations

Recommended Planting Distance: for mass planting 100 cm, for hedging 85 cm, as a specimen 155 cm
Planting Density: in square planting 1,0 plants/m², in hexagonal arrangement 1,2 plants/m²
Partial Shade Tolerance: suitable for partial shade
Maintenance Requirement: Maintenance requirement low; routine care is minimal and straightforward.
Primary Uses: flower bed, edging, container, urban green space

Comments

Strengths: Timeless elegance – Clear professional advice
Companion Plants: Alchemilla mollis - lady's mantle
Digitalis purpurea - foxglove
Clematis 'Little Artist' - clematis
Comment: It has good urban tolerance.
BRIGHT AS A BUTTON – pink bedding floribunda rose - Warner
The petals are a vivid mid-pink hue with a striking deep crimson-red eye at the centre. - floribunda bedding rose - mild, subtly scented rose - fresh, fruity-floral
Rose Shopping Online - floribunda bedding rose - Bright as a Button - pink - (2.8-3.8ft (85-115 cm))
Inflorescence: clustered Height: 2.8-3.8ft (85-115 cm) Flower shape: flat Winter hardiness: 5b pink - Tasman Bay Roses, Ltd. (New Zealand) floribunda bedding rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 2.8-3.8ft (85-115 cm) Height: 2.8-3.8ft (85-115 cm) - Flower fullness: single-flowered Bright as a Button - Roses in the garden | darinaROSE® Original - premium silver Christopher Hugh Warner

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question: What do I want to use the rose for?
Flower? - Location? - Cover? - Fragrance? - Height? - Breeder? - Rose hips?

Rose purchase information
Methods of payment - Delivery charges - Delivery - Complaints handling

Care guide

Our product is a rose grown with pharmaROSA®’s unique cultivation technology!

2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Crop overview: several varieties and growth stages in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.
Balance: mature plant with root system and shoots in harmony with each other.

Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.

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Product types

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.