Hybrid tea rose

52-373-1
52-373-2

Avon™

Hybrid tea rose

- – Dennison Harlow Morey

Deep, velvety red with an even tone and no matt finish. - hybrid tea rose - strong, long-lasting scented rose - scent description not available

– Deep, velvety dark-red blooms with elegance
– Strong, long-lasting fragrance for cutting
– Tall, upright habit ideal for hedges
– Very good colour retention in strong sun
– Good resistance to mildew and black spot
Special feature: Classic parentage from Nocturne × Chrysler Imperial for refined, exhibition-quality flowers.
Refined garden style – Secure long-term performance
Avon™
darinaROSE® ORIGINAL 2-litre own-root potted rose
23,00 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
4.5 (6575)
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AVON™ – dark red hybrid tea rose - Morey

Choose AVON™ if you imagine romantic afternoons and evening tea-time moments framed by classic, deep red blooms. This tall, upright hybrid tea lends an elegant structure to the family garden, yet its care remains manageable for busy homeowners. Semi-double, velvety flowers repeat generously through summer, creating a continuous display of rich colour that holds well even in strong sun and blustery, damp coastal weather where fungal pressure can be higher. Own-root cultivation supports long-term endurance, allowing the plant to regenerate from its base and maintain stable ornamental value over many years. In the first seasons roots and shoots steadily build towards a full performance in the third year, while dark, healthy foliage frames your borders in a traditional cottage-garden setting. With medium maintenance needs and reliable, strongly scented blooms that also cut well for the house, AVON™ helps you keep the overall garden experience effortless.


Usage options

Target areaReasoning
Feature rose by the terrace or seating area The strong, long-lasting scent and classic hybrid tea form make AVON™ ideal beside a bench or patio, where its perfume and velvety red blooms can be enjoyed up close by those seeking a romantic focal point.
Mixed cottage-style border in a family garden The upright, 130–170 cm habit adds vertical rhythm among perennials and herbs, while moderate disease resistance keeps foliage presentable in typical British humidity for homeowners wanting low-fuss structure.
Cutting bed for home bouquets Large, solitary blooms on sturdy stems provide reliable cut flowers; repeated flushes through summer give a steady supply of richly coloured stems for gardeners who enjoy arranging their own flowers.
Traditional rose hedge or boundary line Recommended hedge spacing (around 55 cm) creates a dense linear planting; the dark foliage and deep red flowers form a refined, long-lived screen for families preferring a classic garden edge.
Specimen rose near the front door Planted singly with about 1 m of space, its height, dense foliage and unfading dark-red colour give a smart welcome, with manageable grooming needs for busy owners wanting impact without complexity.
Own-root legacy plant in established beds As an own-root rose it can regenerate from its base after harsh winters or pruning errors, supporting a long garden lifespan for those who value durable, dependable plantings.
Large container on a sunny patio (40–50 L+) In a well-drained pot of at least 40–50 litres, AVON™ offers vertical interest and scented flowers where borders are limited, provided watering is regular during dry spells for urban gardeners with paved spaces.
Coastal or exposed suburban sites Very good colour retention and moderate disease resistance help the blooms remain fresh-looking even in brighter, breezier gardens with frequent rain and wind for gardeners facing unsettled, maritime weather.

Styling ideas

  • COTTAGE-RUBY – Combine AVON™ with soft pink roses, lavender and catmint to create a layered, storybook border – ideal for lovers of traditional English cottage gardens.
  • EVENING-ARBOUR – Train a light climber over an arbour nearby and underplant AVON™ with white foxgloves to enjoy scented, deep red blooms during evening tea – perfect for those designing a romantic seating nook.
  • RUBY-KITCHEN – Plant AVON™ at the edge of a kitchen garden with herbs and edible flowers, letting its dark foliage and cuttable blooms link utility with charm – suited to home cooks who pick from their plot.
  • FRONTAGE-FORMAL – Use a short run of AVON™ along a path with clipped box or low yew for a smart but welcoming entrance – good for families wanting a polished, traditional front garden.
  • PATIO-PERFUME – Position AVON™ in a 50–60 litre terracotta pot with trailing thyme and heuchera to soften the rim, making a scented feature on balconies or terraces – aimed at urban gardeners short on border space.

Technical cultivar profile
ParameterData
Name and registration AVON™, hybrid tea rose by Morey; ARS exhibition name Avon. Commercially offered as a hybrid tea rose; registered cultivar name not specified in available records.
Origin and breeding Bred by Dennison Harlow Morey for Jackson & Perkins Co., USA. Parentage: Nocturne × Chrysler Imperial. Introduced and registered in 1961 for garden and exhibition use.
Growth and structural characteristics Upright hybrid tea, about 130–170 cm tall and 75–105 cm wide. Moderately thorny, with dense, slightly glossy dark green foliage providing a strong structural presence in borders.
Flower morphology Semi-double, 13–25 petals, large (around 7–10 cm) solitary blooms of cup to chalice form. Remontant habit with a generous second flush; weak self-cleaning so deadheading is recommended.
Colour data and phenology Deep, velvety dark red with even tone; RHS 53A outer, 187A inner. Buds blackish-maroon, newly opened flowers ruby red, and colour holds very well in sun with only slight purplish tinges over time.
Fragrance and aroma Strong, long-lasting scent typical of classic hybrid teas, suitable for positioning near seating or paths. Semi-double blooms offer moderate appeal to pollinators when stamens are accessible.
Hip characteristics Occasionally produces very small hips, about 0–5 mm diameter, with no notable ornamental effect. Hip formation is sparse and usually secondary to its value as a cut and garden rose.
Resistance and winter hardiness Hardy to about −21 to −18 °C (RHS H7, USDA 6b, Swedish zone 3). Moderate overall disease resistance: good against powdery mildew and black spot, moderate against rust; benefits from basic care.
Horticultural recommendations Best in sunny positions with well-drained soil; water during prolonged drought. Plant 65 cm apart in beds, 55 cm for hedges, 100 cm as specimens, giving 2.4–2.7 plants per m² in mass plantings.

AVON™ offers tall, structural growth, strongly scented dark-red blooms and dependable own-root longevity; consider it if you want a classic, long-lived feature rose with manageable care in an everyday family garden.

Detailed product attributes

Product Identification Data

Product Name: AVON™ – dark red hybrid tea rose - Morey
Product Type: darinaROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:05.07.2025
Cultivar Quality Rating: premium silver
Item Number: [599] 52-373 (14.02.2026) darinarose.co.uk

Name and Registration

Meaning of Cultivar Name: The word "Avon" is an Old English place-name, the name of several British rivers, and in Celtic it means "river."
Current Trade Name: Avon™ Hybrid tea rose Morey
Rose Group: Hybrid Tea
Commercial Type: hybrid tea rose
Commercial Group: Hybrid tea rose
Exhibition Category: exhibition hybrid tea; cut flower
Collection: Hybrid tea rose

Origin and Breeding

Initial Distributor: Jackson & Perkins Co. (USA)
Breeder: Dennison Harlow Morey
Breeding Company / Institution: Jackson & Perkins Co
Breeding Year: United States, 1961
Parentage: Nocturne (HT, Swim 1947) × Chrysler Imperial (HT, Lammerts 1952)

Growth and Structural Characteristics

Height: 4.3-5.6ft (130-170 cm)
Spread: 2.5-3.4ft (75-105 cm)
Growth Habit: upright
Foliage: The variety has dense foliage; its leaves have a slightly glossy surface and a dark green shade (RHS 137A).
Prickliness: moderately thorny
Self-Cleaning Description: Most spent blooms remain on the plant and require subsequent removal.
Self-Cleaning Intensity: Self-cleaning is weak.

Flower Morphology

Petal Count: 13-25
Flower Fullness: semi-double flowered
Flower Shape: cup, chalice
Flower Size: L (2,75-3,95 in)
Inflorescence Type: solitary
Colour Code: ARS code: dr RHS code: 53A (outer), 187A (inner)
Repeat Flowering: Remontant; the second flowering is also profuse.

Colour Data and Phenology

Colour: dark-red
Flower Colour Description: Deep, velvety red with an even tone and no matt finish.
Closed Bud: Outer petals of a blackish-maroon shade with a silky sheen.
Newly Opened Flower: Rich ruby red, with the petal edges subtly darker.
Full Bloom: Velvety deep red, with a slightly duller tone on the undersides of the petals.
Before Fading: It holds its colour well, with only a slight purplish-blue tinge on the outer petals.
Colour Fading Description: It retains its colour well even in strong sunlight; descriptions state it does not fade in warm conditions.

Fragrance and Aroma

Fragrance Strength: strong, long-lasting scented rose
Fragrance Character: scent description not available
Pollinator Attraction: Semi-double, 13–25-petalled flowers moderately attract pollinators, as the semi-double form partially obscures the stamens and reduces their accessibility.
Pollinator-Friendly Rating: Partly pollinator-friendly due to its semi-double flowers; moderately attractive to pollinators.

Hip Characteristics

Hip Comment: Occasionally formed small rose hip, 0–5 mm in diameter.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Performs well in heat; during prolonged drought it requires regular watering.
Disease Resistance: moderate
  • powdery mildew – resistant
  • black spot – resistant
  • rust – moderate

Horticultural Recommendations

Recommended Planting Distance: 65 cm for mass planting, 55 cm for hedging, 100 cm as a specimen plant
Planting Density: in square planting 2,4 plants/m², in hexagonal arrangement 2,7 plants/m²
Partial Shade Tolerance: Best suited to a sunny spot
Maintenance Requirement: Maintenance requirement medium; occasional plant protection required.
Primary Uses: flower bed, specimen, cut flower, hedge

Comments

Strengths: Refined garden style – Secure long-term performance
Companion Plants: Agastache 'Blue Fortune' - giant hyssop Coreopsis grandiflora - large-flowered coreopsis Iris germanica - garden iris
Comment: -
AVON™ – dark red hybrid tea rose - Morey
Deep, velvety red with an even tone and no matt finish. - hybrid tea rose - strong, long-lasting scented rose - scent description not available
Online rose purchase - hybrid tea rose - Avon™ - dark-red - (4.3-5.6ft (130-170 cm))
Inflorescence: solitary Height: 4.3-5.6ft (130-170 cm) Flower shape: cup, chalice Winter hardiness: - dark-red - Jackson & Perkins Co. (USA) hybrid tea rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 4.3-5.6ft (130-170 cm) Height: 4.3-5.6ft (130-170 cm) - Flower fullness: semi-double flowered Avon™ - Roses in the garden | darinaROSE® Original - premium silver Dennison Harlow Morey

We showcase the external appearance of the roses available for online purchase from our webshop.


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Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question: What do I want to use the rose for?
Flower? - Location? - Cover? - Fragrance? - Height? - Breeder? - Rose hips?

Rose purchase information
Methods of payment - Delivery charges - Delivery - Complaints handling

Care guide

Our product is a rose grown with pharmaROSA®’s unique cultivation technology!

2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Crop overview: several varieties and growth stages in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.
Balance: mature plant with root system and shoots in harmony with each other.

Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.

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Product types

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.