B2B rose portfolio with reliable supply
As a reseller, would you like a stable range of roses, fine-tuned to market demand and grown sustainably? Here we present the PharmaRosa® B2B collaboration: data-driven assortment selection, a modular product system (NEONATAL–URBAN SPACE), a pre-order framework and seasonally aligned logistics for predictable supply. Which target market are you currently focusing on: private gardens, public spaces or a mix of both?
Reseller partnership collaboration
We are looking for business partners – garden centres, green space managers and landscape contractors – for whom it is especially important to sell high-quality roses from sustainable production, aligned with current market needs.
Modern, sustainable production structure
Thanks to our innovative propagation technology, our products are produced in an environmentally conscious way, vegetatively, from cuttings. This method offers several economic advantages for our partners as well:
- Lower resource requirements and reduced labour costs.
- Minimised need for input materials, resulting in lower procurement and maintenance costs.
- We grow and sell 1,380 own-rooted rose varieties across Europe, including modern varieties produced under licence agreements as well as varieties not protected by plant breeders’ rights.
The benefits PharmaRosa® offers to reseller partners
Assortment optimised according to market demand
- Based on data-driven sales analysis, we provide the most sought-after rose varieties.
- Flexible fulfilment of bespoke variety requirements for our reseller partners.
Sustainable and cost-efficient planting for urban and public spaces
- Uniform growth with lower maintenance costs.
- Creation of green spaces that support biodiversity.
- Varieties specifically optimised for long-term ornamental value.
Own-root roses – reliable quality and rapid return on investment
- Vigorous growth, fast regeneration and reduced plant loss after planting.
- Well-branched, attractive plants that require minimal care.
- Longer lifespan with continuous renewal from basal shoots – resulting in lower replacement costs.
Modular product system – optimised portfolio for resellers
- Propagation material – PharmaRosa® NEONATAL rooted cuttings.
- Semi-finished rose plants – suitable for further growing on.
- Finished products for direct sale:
- PharmaRosa® ORIGINAL (2-litre potted rose).
- PharmaRosa® EXTRA (6-litre potted rose).
- PharmaRosa® URBAN SPACE (12-litre potted rose for urban landscaping).
Sales and logistics support for our reseller partners
- Our pre-order system ensures predictable stock management.
- Flexible solutions tailored to customer needs.
- A professional plant stock optimised for planting.
Would you like, as a reseller, a demand-driven, sustainable rose portfolio with predictable supply?
We offer a B2B collaboration in which your range, pre-orders and logistics become easier to plan, so you can build a stable, fast-selling assortment more quickly.
- Variety assortment aligned with market demand and flexible handling of specific variety requests for resellers
- Modular product system tailored to your target market: NEONATAL, ORIGINAL (2 l), EXTRA (6 l), URBAN SPACE (12 l)
- Pre-order operation with predictable stock management to reduce inventory risk
- Plant stock optimised for planting and uniform in quality, for fewer losses and lower follow-up costs
- Sustainable own-root assortment for urban, public and private garden use
- Sales and logistics coordination tailored to your planned volume and season
Request a reseller consultation Or write to us directly: [email protected]
PharmaRosa® Partner Programmes
We connect stakeholders. We create systems.